Umiya Mobile Limited, a Gujarat-based multi-brand retailer of smartphones and electronic accessories, has launched its ₹24.88 crore Initial Public Offering (IPO) today, July 28, 2025. The IPO will remain open until July 30, 2025. The company is raising funds via a Fixed Price Issue and has priced its shares at ₹66 apiece.

The issue comprises a fresh issue of 37.70 lakh equity shares. There is no Offer for Sale (OFS) component. The shares are proposed to be listed on the BSE SME platform, with the tentative listing date set for August 4, 2025.

About the Company

Umiya Mobile, founded in 2012, operates in the multi-brand retail segment focused on smartphones, accessories, and consumer electronics. The company offers products from major brands such as Apple, Samsung, Xiaomi, Realme, Oppo, Vivo, Motorola, and Google Pixel, among others.

With over a decade of experience, the company has established a strong presence in Gujarat and is managed by experienced promoters: Mr. Kishorbhai Premjibhai Jadwani, Mr. Girishkumar Premjibhai Jadvani, and Mr. Vijesh Premjibhai Patel, all with more than 12 years of sector experience.

IPO Details

Objectives of the IPO

The net proceeds from the IPO will be used as follows:

1. ₹19.00 Crores for repayment or prepayment of bank and institutional borrowings

2. ₹2.27 Crores for general corporate purposes

Financial Performance Snapshot

Umiya Mobile has shown consistent growth in revenue and profits over the last three years:

The numbers suggest steady financial improvement and a significant jump in profitability.

Key Valuation Metrics

• Pre-Issue EPS (FY24): ₹5.42

• Post-Issue EPS (FY24): ₹3.98

• Pre-Issue P/E: 12.17x

• Post-Issue P/E: 16.57x

• Industry Average P/E: 22x

• ROE (FY24): 50.79%

• ROCE (FY24): 27.64%

• RoNW (FY24): 40.51%

Despite impressive ROE and ROCE, the IPO appears fairly priced but not attractively enough for immediate listing gains.

Grey Market Premium (GMP) Update

As of July 28, 2025, the GMP of Umiya Mobile IPO is ₹0, indicating no premium or discount expected on listing. This flat GMP highlights weak demand in the unofficial grey market, and does not support expectations of any listing pop.

Note: GMP is purely unofficial and speculative. Investors are advised not to base investment decisions solely on grey market activity.

Subscription Status: Day 1 Update

As of 12:30 PM on July 28, 2025, the IPO has been subscribed only 0.04 times, indicating muted investor interest. This weak start reflects the lack of enthusiasm among both retail and institutional investors.

Investors can check live subscription data on the NSE SME platform.

How to Check Allotment Status

The Umiya Mobile IPO allotment status will be announced on July 31, 2025. Investors can check the allotment via the registrar’s website:

Steps:

1. Visit Bigshare Services official IPO allotment page.

2. Select "Umiya Mobile Limited IPO" from the dropdown.

3. Enter your Application No., PAN, or DP Client ID.

4. Submit to view allotment result.

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   Disclaimer: This review is for informational purposes only. It should not be construed as investment advice. Investors must consult their financial advisors before investing. Past performance is not indicative of future results. Investment in securities is subject to market risks.

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