Greaves Electric Mobility Limited (GEML), the e-mobility division of Greaves Cotton Limited, has announced the appointment of Mr. Vikas Singh as its new Managing Director, effective 2nd June 2025. This key leadership change marks a strategic shift aimed at bolstering the company’s presence in India’s rapidly evolving electric vehicle (EV) market.

With this appointment, GEML is setting the stage for accelerated growth, innovation, and deeper penetration across the country, aligning with its broader goal to democratise smart and sustainable mobility.

Strategic Leadership for a Pivotal Growth Phase

The EV sector in India is witnessing exponential growth, with both private and public stakeholders pushing toward electrification of mobility. In this context, appointing a dynamic and experienced leader like Vikas Singh represents a visionary move by Greaves Electric Mobility.

Mr. Singh’s arrival comes at a time when GEML is expanding its product portfolio, distribution network, and technology capabilities. His mandate is clear: lead the next growth chapter and help GEML scale new heights in an increasingly competitive landscape.

About Vikas Singh: A Proven Track Record

Mr. Singh brings with him extensive leadership experience across several leading Indian and multinational organisations. An alumnus of the prestigious Faculty of Management Studies (FMS), University of Delhi, he has held critical roles in highly regulated and consumer-facing industries, gaining deep expertise in business transformation, agile operations, and sustainable growth strategies.

He is known for his ability to navigate complex market environments, make data-driven decisions, and lead large teams with vision and clarity. At GEML, he is expected to steer the company’s mission of building reliable, efficient, and accessible electric mobility solutions for every Indian.

Why This Appointment Matters to the EV Sector

Greaves Electric Mobility has already made its mark with its electric scooters and three-wheelers, building on legacy engineering excellence from Greaves Cotton Limited. With Mr. Singh at the helm, the company is poised to:

• Accelerate product innovation, especially in the affordable EV segment.

• Scale production and distribution to meet rising demand.

• Expand market share in Tier 2 and Tier 3 cities.

• Enhance after-sales service and build deeper customer loyalty.

• Strengthen its strategic partnerships and investor relations.

This appointment signals GEML’s serious intent to play a leading role in shaping the future of electric mobility in India.

GEML’s Vision: Democratising Electric Mobility

The company’s statement emphasised its core purpose: to democratise smart and sustainable mobility for every Indian. This vision aligns with government initiatives such as FAME II, PLI schemes, and the overall goal of achieving Net Zero emissions by mid-century.

In this context, Mr. Singh’s leadership will be instrumental in executing a future-ready, customer-first strategy that integrates innovation with inclusivity.

“In line with our long-term strategic vision and continued focus on strengthening leadership for future growth, the Board of Greaves Electric Mobility Limited has approved the appointment of Mr. Vikas Singh as Managing Director,” said the official statement by GEML.

What to Expect in the Coming Months

Industry observers expect GEML to take several steps under Mr. Singh’s leadership in the near future:

• Launch of new electric models catering to both urban and rural users.

• Investment in R&D for battery technology and connected features.

• Expansion into new markets, particularly under-served regions.

• Strategic tie-ups with fintech, battery swapping, and energy storage firms.

• Aggressive hiring and upskilling of talent to support business transformation.

With the EV landscape getting increasingly competitive, Mr. Singh’s experience in executing turnaround strategies and business scalability will be crucial for maintaining and growing GEML’s market presence.

About Greaves Electric Mobility

Greaves Electric Mobility Limited is a subsidiary of Greaves Cotton Limited, a legacy Indian engineering company with over 160 years of industrial experience. GEML’s portfolio includes a range of electric vehicles, from two-wheelers to three-wheelers, designed for last-mile mobility and sustainable transportation.

Some of GEML’s key products include:

• Ampere Electric scooters – Designed for cost-effective urban commuting.

• Electric 3-wheelers – Serving small businesses and logistics needs.

• Battery-as-a-Service solutions – For flexible and affordable ownership.

GEML is known for its affordability, reliability, and ecosystem-oriented solutions, catering to both retail and fleet customers.

Conclusion: A Timely Leadership Shift with High Impact

The appointment of Vikas Singh as Managing Director at Greaves Electric Mobility comes at a defining moment for the Indian EV industry. His proven leadership credentials, combined with GEML’s strong foundation, can pave the way for sustainable, inclusive, and innovative growth in the electric mobility space.

As India gears up to become one of the largest EV markets globally, companies like GEML, backed by strong leadership and long-term vision, are likely to shape the industry’s trajectory. This development is not just a corporate reshuffle—it’s a signal that the EV revolution in India is maturing and moving into its next bold phase.

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