Vintage Coffee and Beverages Limited (VCBL), a prominent player in the instant coffee industry, has announced a significant expansion in its product line. Its subsidiary, Vintage Coffee Private Limited (VCPL), has officially launched a new Liquid Coffee product segment, a move that further strengthens the company’s strategic presence in emerging international markets, especially across South East Asia.

This launch not only enhances its existing product portfolio of Spray Dried and Agglomerated Instant Coffee, but also positions the company to benefit from the increasing global demand for ready-to-use coffee solutions. The announcement was made public by the company via an official release, with strong insights shared by the leadership team.

Product Overview: Natural Liquid Coffee

The new Liquid Coffee product is being introduced as a natural, concentrated coffee extract that can be used to prepare a variety of hot and cold coffee beverages. This innovation caters directly to the evolving preferences of coffee consumers and the increasing pressure on coffee shops and restaurants to offer high-quality, quick-service coffee options.

According to the company, this versatile product retains the core values of coffee—notably its caffeine content and flavour integrity—while being cost-effective, a combination that holds significant promise for both bulk buyers and retail consumers.

Strategic Importance and Market Expansion

The development of this product is aligned with Vintage Coffee’s plan to ramp up volumes from its upcoming capacity expansion initiatives. The demand for such products has seen significant growth across café chains, QSRs (Quick Service Restaurants), and HoReCa (Hotel, Restaurant, Café) channels, particularly in South East Asian markets where coffee culture is booming.

Mr. Balakrishna Tati, Chairman and Managing Director of VCBL, stated that the company is focused on market responsiveness and developing products that add tangible value to the brand's global standing.

“VCBL is continuously focused on feeling the pulse of the markets and developing new products which will add value to its portfolio,” said Mr. Tati.

Fulfilling Real-Time Market Needs

This Natural Liquid Coffee is designed to cater to a long-standing requirement in cafés and restaurants to create a diverse range of beverages efficiently without compromising on quality or taste. The product can be used in iced coffees, milk-based drinks, lattes, cold brews, and even dessert beverages, giving it a broad application scope in both urban and semi-urban markets.

Moreover, the liquid format simplifies operations by reducing brewing time, streamlining inventory management, and ensuring consistency in taste, which is crucial for chain outlets and franchised operations.

Innovation and R&D Focus

Vintage Coffee’s R&D team has played a pivotal role in bringing this product to life. The focus on developing a caffeine-rich, aromatic, and shelf-stable liquid coffee is a reflection of the company’s ongoing investments in innovation and product development.

This also supports their vision to be a leading Indian coffee exporter, not just in powder-based instant coffee but also in value-added, high-margin segments like Liquid Coffee.

Growth Outlook and Industry Impact

The global instant coffee market is expected to continue growing at a CAGR of over 5%, driven by increasing consumption, urban lifestyles, and the need for convenience. By entering the Liquid Coffee segment, Vintage Coffee is positioning itself to capitalize on this growth trend, especially in markets like:

• Vietnam, Thailand, Indonesia, and Malaysia, where coffee culture is deeply ingrained

• Japan and South Korea, known for their innovative beverage formats

• The Middle East and North America, where premium ready-to-use coffee is gaining traction

This move also complements Vintage Coffee's existing export strategy and enhances the potential to expand its distribution channels through e-commerce, HoReCa networks, and retail chains.

Conclusion: Strengthening Market Leadership through Innovation

In summary, Vintage Coffee and Beverages Ltd., through its subsidiary VCPL, is not only responding to evolving market dynamics but is also setting a new benchmark for product innovation in the Indian coffee sector. With the launch of Liquid Coffee, the company is aiming for a bigger share in the global premium coffee segment, while continuing to serve its traditional base with Spray Dried and Agglomerated products.

The move is expected to fuel revenue growth, open new export opportunities, and enhance brand recognition in global markets, positioning VCBL as a forward-thinking leader in the Indian FMCG and beverage industry.

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