Yaap Digital Limited, a digital marketing and brand solutions company, is set to launch its Initial Public Offering on February 25, 2026. The company aims to raise ₹80.11 crore through a book-built issue that consists entirely of a fresh issue of shares.

The shares are proposed to be listed on the NSE SME platform, with a tentative listing date of March 5, 2026.

About Yaap Digital Limited

Yaap Digital operates in the fast-growing digital marketing and advertising services industry. The company provides integrated marketing solutions that combine creativity, data analytics, and technology.

Its core service offerings include:

• Digital strategy

• Creative content development

• Influencer marketing

• Performance marketing

• Social media management

• Web development services

The company generates revenue by executing integrated marketing campaigns for brands across India, Southeast Asia, and the Middle East. It operates through subsidiaries to expand its regional footprint and strengthen service capabilities.

Yaap Digital’s growth strategy focuses on enhancing digital capabilities and expanding geographically through acquisitions. This acquisition-led expansion model allows the company to enter new markets and add specialised services.

Yaap Digital IPO details

The IPO is a Book Built Issue aggregating to ₹80.11 crore.

Issue structure

• Fresh Issue: 0.55 crore shares

• Total issue size: ₹80.11 crore

• No Offer for Sale component

Since the issue consists entirely of fresh shares, the proceeds will go directly to the company. These funds are expected to be used for:

• Business expansion

• Strengthening technological infrastructure

• Working capital requirements

• General corporate purposes

Important dates

• IPO opening date: February 25, 2026

• IPO closing date: February 27, 2026

• Allotment finalisation: On or about March 2, 2026

• Tentative listing date: On or about March 5, 2026

• Listing platform: NSE SME

Investors should keep track of official updates for any changes to the schedule.

Price band and valuation

The price band for the Yaap Digital IPO has been fixed at ₹138 to ₹145 per equity share.

At the upper price band of ₹145 per share, the estimated market capitalisation of the company will be approximately ₹303.53 crore.

The valuation reflects the company’s scale, sector positioning, and growth prospects in the digital marketing space.

Lot size and investment requirement

The lot size for the IPO is 1,000 shares.

Retail investors

Retail investors must apply for a minimum of 2 lots, which equals:

• 2,000 shares

• Minimum investment amount: ₹2,90,000

High-Net-Worth Individuals (HNIs)

HNIs must apply for a minimum of 3 lots, which equals:

• 3,000 shares

• Minimum investment amount: ₹4,35,000

The relatively high minimum investment amount places the issue in a segment suitable for investors with higher risk appetite and capital availability.

Grey Market Premium update

The Grey Market Premium (GMP) for the Yaap Digital IPO is currently reported at ₹0.

This suggests neutral unofficial sentiment in the grey market. However, investors should note the following:

• Grey market trading is informal and unregulated.

• It does not reflect official price discovery.

• GMP values fluctuate based on demand and supply dynamics in the unofficial market.

Therefore, investment decisions should primarily be based on company fundamentals and official financial disclosures rather than GMP trends.

Lead managers and intermediaries

The IPO is being managed by:

• Book Running Lead Manager: Socradamus Capital Private Limited

• Registrar to the Issue: MUFG Intime India Private Limited

• Market Maker: Giriraj Stock Broking Pvt. Ltd.

These intermediaries oversee regulatory compliance, investor application processing, and listing procedures.

Industry outlook

The digital marketing industry in India and emerging markets has grown rapidly over the past decade. Factors driving this growth include:

• Increased internet penetration

• Rising smartphone usage

• Expansion of e-commerce

• Shift of advertising budgets from traditional media to digital platforms

Brands are increasingly relying on data-driven campaigns, influencer collaborations, and performance-based advertising models. Companies like Yaap Digital aim to capitalise on this shift by offering integrated solutions.

Expansion into Southeast Asia and the Middle East provides access to high-growth markets where digital adoption is accelerating.

Competitive landscape

The digital marketing space is highly competitive, with numerous agencies and technology firms offering similar services. Key differentiators often include:

• Creative capabilities

• Data analytics expertise

• Client portfolio

• Geographic reach

• Acquisition strategy

Yaap Digital’s acquisition-led growth strategy can help it scale quickly, but it also requires effective integration and management of acquired entities.

Risks to consider

Investors should carefully evaluate the following risks:

• Dependence on key clients

• Intense competition in the digital marketing sector

• Rapid technological changes

• Integration risks associated with acquisitions

• Sensitivity to economic slowdown affecting advertising budgets

SME IPOs also typically face:

• Lower liquidity compared to mainboard listings

• Higher price volatility

• Limited institutional participation

Financial considerations

The success of the IPO will depend on investor confidence in the company’s revenue growth, profitability margins, and scalability.

Investors are advised to review the Red Herring Prospectus for:

• Revenue trends

• Profit margins

• Debt levels

• Client concentration

• Future expansion plans

A strong balance sheet and sustainable cash flows are important factors in evaluating long-term prospects.

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