In a strategic move to enhance its revenue capabilities, Zee Entertainment Enterprises Ltd. (‘Z’) has appointed Mr. Sandeep Mehrotra as Chief Operating Officer – Advertisement Revenue, effective February 3, 2026. The appointment, announced under Regulation 30 of SEBI (Listing Obligations and Disclosure Requirements) Regulations, 2015, further strengthens Zee’s senior management team as it aims to maximize advertising monetization across linear and digital platforms.

Sandeep Mehrotra, a seasoned revenue and commercial leader, brings over 31 years of extensive experience in driving large-scale P&L ownership, multi-portfolio monetization, and enterprise growth in consumer-facing businesses. He has a proven track record of transforming traditional sales models into client-centric, outcome-driven commercial engines, delivering exceptional revenue performance, market-leading efficiency, and sustained profitability. Throughout his career, Sandeep has built high-performance teams and scalable revenue systems, with deep expertise in sales transformation, integrated go-to-market strategy, digital enablement, and long-term partnership creation.

Prior to joining Zee Entertainment, Sandeep was associated with Culver Max Entertainment Pvt. Ltd. (formerly Sony Pictures Networks India) as the Head of Advertisement Sales - Network Channels, where he played a pivotal role in enhancing advertising revenues and building scalable monetization frameworks. At Zee, Sandeep will be responsible for strategizing, planning, and driving advertisement revenue across both linear and digital business segments, leveraging the synergy between the two to optimize monetization potential.

Punit Goenka, CEO of Zee Entertainment, commented on the appointment: “The evolving entertainment landscape demands sharper monetization strategies that are outcome-driven and platform agnostic. As we sharpen our revenue generation capabilities to build sustained growth for the future, we are also taking strategic steps to enhance our bench strength with experienced leaders. I am glad to welcome Sandeep, whose deep understanding of the advertiser ecosystem and expertise to build integrated monetization frameworks across linear and digital segments will play a pivotal role in driving sustainable and diversified growth for the Company.”

Sandeep Mehrotra also shared his vision, stating: “I am pleased to join ‘Z’ at this pertinent juncture, as the Company builds a robust monetization engine for the future. The long-term aspirations of the Company present a unique opportunity to drive higher engagement with advertisers and deliver meaningful value. ‘Z’ has a robust presence across the linear and digital segments, and I look forward to leveraging these strengths to shape a further integrated and scalable advertisement revenue ecosystem.”

In addition, Laxmi Shetty will continue to lead the advertisement revenue vertical as Head - Advertisement Revenue, Broadcast & Digital, working under Sandeep’s guidance to further boost advertising revenue. The appointment is a part of Zee’s broader initiative to enhance its Human Capital, strengthen the management team, and build a robust growth trajectory in line with its long-term strategic objectives.

With operations spanning over 190 countries and a reach of more than 1.4 billion people, Zee Entertainment is a content and technology powerhouse blending its rich legacy with innovation. The company delivers entertainment through linear television, digital platforms, movies, and music in multiple languages. Sandeep’s appointment reflects Zee’s commitment to building a converged, scalable monetization ecosystem that maximizes value for advertisers and shareholders alike.

This step is expected to enable Zee Entertainment to leverage its linear and digital assets cohesively, enhancing revenue generation while adapting to the rapidly evolving media and entertainment landscape. With Sandeep’s leadership, the company is poised to innovate its monetization strategies and deliver sustained, diversified growth.

Join our Telegram Channel for Latest News and Regular Updates.

Start your Mutual Fund Journey  by Opening Free Account in Asset Plus.

Start your Stock Market Journey and Apply in IPO by Opening Free Demat Account in Choice Broking FinX.