Apeejay Surrendra Park Hotels Limited (ASPHL) has announced a significant step forward in its expansion journey by signing a definitive hotel management agreement for a new 117-key Zone by The Park hotel in Indore, Madhya Pradesh. This new hotel will be part of the upcoming Alankrit Film City, envisioned to be the state’s most dynamic entertainment and cultural destination. With this partnership, ASPHL strengthens its presence in Central India, furthering its vision of creating design-led, social, and vibrant hospitality experiences.

Strategic Location within Alankrit Film City

The newly planned hotel will be located just 30 minutes from Devi Ahilyabai Holkar Airport, making it highly accessible for both domestic and international travelers. What makes this project particularly unique is its location inside Alankrit Film City—Madhya Pradesh’s first large-scale film city development. This mega-project will host:

• Multiple film shooting locations

• Thematic gardens and film sets

• Recreational parks

• A dedicated wedding mandapam

These features are expected to turn the destination into a magnet for film professionals, tourists, wedding planners, and business travelers alike.

Key Facilities and Guest Experiences

The Zone by The Park, Indore will embody the brand’s hallmark design-driven and energetic style. Guests can look forward to an engaging blend of functionality and modern flair, thanks to several carefully curated amenities:

• Bazaar – An all-day dining restaurant offering a range of regional and global cuisines

• Z Bar – A high-energy social hub for nightlife enthusiasts

• Vitalia Spa – Wellness experiences for relaxation and rejuvenation

• Playa – A vibrant pool experience

• Banquet and Meeting Spaces – Ideal for weddings, social events, and corporate gatherings

These facilities will not only attract traditional guests but also position the hotel as a go-to venue for events and leisure.

Leadership Perspectives

Mr. Vikas Ahluwalia, General Manager and National Head of Zone by The Park Hotels, emphasized the strategic importance of this move. He stated, “We are thrilled to bring Zone by The Park to the dynamic city of Indore. With its strategic location inside the Alankrit Film City and a vibrant blend of hospitality, design, and entertainment, the hotel will be a landmark destination.” This expansion not only caters to tourism demand but also highlights ASPHL’s commitment to emerging markets and Tier-II city hospitality excellence.

A Strong Partnership for a Stronger Future

The development of this hotel is in collaboration with RR Jain Infra, a key stakeholder in Alankrit Film City. Mr. Ravish Jain, Partner at RR Jain Infra, expressed optimism about the collaboration. He shared, “We are happy to partner with Apeejay Surrendra Park Hotels Limited – one of the oldest hospitality brands known for delivering unmatched guest experiences.” The project will benefit from combined expertise in real estate development and hospitality management, ensuring seamless execution and operational excellence.

Strengthening ASPHL’s Brand Footprint

With this signing, ASPHL further enhances its Zone by The Park portfolio, which caters to the upper mid-scale segment. The brand has been consistently expanding across India and now brings its urban, vibrant, and design-forward identity to Indore, one of Madhya Pradesh’s fastest-growing urban hubs.

This move aligns with the company’s strategy to tap into the growing demand for quality accommodation and curated experiences in non-metro cities. The Zone by The Park brand is known for being rooted in local culture while offering contemporary comforts, making it a hit among millennials, Gen Z, and modern business travelers.

Contribution to Regional Growth

The presence of a high-quality hotel in Alankrit Film City will also act as a catalyst for:

• Local employment opportunities

• Boost to Indore’s tourism and events industry

• Support to government initiatives promoting MP as a tourism and film production hub

This project is in sync with the broader national agenda of decentralized growth, where Tier-II cities like Indore play a pivotal role in economic and infrastructure development.

Conclusion

The launch of Zone by The Park in Indore’s Alankrit Film City marks an exciting chapter for both ASPHL and the region’s hospitality landscape. With a strategic location, cultural surroundings, and innovative hospitality offerings, the hotel is well-positioned to become a landmark destination.

As India’s hospitality industry continues to evolve beyond metros, initiatives like this demonstrate how visionary collaborations can redefine guest experiences and empower local ecosystems. For Apeejay Surrendra Park Hotels Limited, this move is a strong statement of confidence, growth, and future readiness.

The Upcoming IPOs in this week and coming weeks are  Wagons Learning, Srigee DLM, Manoj Jewellers.

The Current active IPO are Kenrik Industries,Arunaya Organics, Ather Energy, Iware Supplychain Services.

Start your Stock Market Journey and Apply in IPO by Opening Free Demat Account in Choice Broking FinX.

Join our Trading with CA Abhay Telegram Channel for regular Stock Market Trading and Investment Calls by CA Abhay Varn - SEBI Registered Research Analyst.