The company is in the business of designing, manufacturing, outsourcing, marketing, and retailing sleepwear under the brand name “SWEET DREAMS”. SWEET DREAMS is a sleepwear-focused company offering a wide portfolio of stylish and comfortable sleepwear for the entire family, celebrating the transition from work to home life and catering to every aspect of downtime.

S D Retail, an Book Built Issue amounting to ₹64.97 Crores, consisting an Fresh Issue of 49.6 Lakh Shares. The subscription period for the S D Retail IPO opens on September 20, 2024, and closes on September 24, 2024. The allotment is expected to be finalized on or about Wednesday, September 25, 2024, and the shares will be listed on the NSE SME with a tentative listing date set on or about Friday, September 27, 2024.

The Share price band of S D Retail IPO is set at ₹124 to ₹131 equity per share, with a minimum lot size of 1,000 shares. Retail investors are required to invest a minimum of ₹131,000, while the minimum investment for High-Net-Worth Individuals (HNIs) is 2 lots (2,000 shares), amounting to ₹262,000.

BEELINE CAPITAL ADVISORS PRIVATE LIMITED is the book-running lead manager, KFIN TECHNOLOGIES LIMITED is the registrar for the Issue. Spread X Securities Private Limited is the sole Market Maker for the S D Retail IPO.

S D Retail Limited IPO GMP Today
The Grey Market Premium of S D Retail Limited IPO is expected in the range of ₹5 to ₹10 based on the financial performance of the company. No real trading is done on the basis of Grey Market Premium that's why no real discovery of price can be done before the listing of shares on the stock exchange. The Grey Market Premium totally depends upon the Demand and Supply of the shares of the company in unorganized manner which is not recommended. The Grey Market Premium is mentioned for educational and informational purposes only.

S D Retail Limited IPO Live Subscription Status Today: Real-Time Updates
As of 12:12 PM on 23 September 2024, the S D Retail Limited IPO live subscription status shows that the IPO subscribed 3.79 times on its Second day of subscription period. Check the S D Retail Limited IPO Live Subscription Status Today at NSE.

S D Retail Limited IPO Anchor Investors Report
S D Retail has raised ₹18.49 Crore from Anchor Investors at a price of ₹131 per share in consultation of the Book Running Lead Managers. The company allocated 14,12,000 equity shares to the Anchor Investors. Check Full list of S D Retail Anchor Investors List.

Note:- Equity Shares to Anchor Investors are allotted from Qualified Institutional Buyers (QIBs) reservation portion.
Note:- The Number of shares offered shown IPO subscription section table is calculated at the lower end of the price band and Number of shares calculated in IPO details table section is calculated at upper end of the price band, so there can be difference. This is because we assume shares will be issued by the company at upper band as Anchor Investors also subscribe at upper band and shares will be issued at lower band only if in case of undersubscription of IPO.
Note:- Market Maker portion (if any) are not shown separately in subscription table and included in NIIs reservation portion. 

S D Retail Limited IPO Allotment Date - Step by Step Guide to Check Allotment Status Online 
S D Retail IPO allotment date is 25 September, 2024, Wednesday. S D Retail IPO Allotment will be out on 25th September 2024 and will be live on Registrar Website from the allotment date. Check S D Retail Limited IPO Allotment Status here. Here's how you can check the allotment status:
- Navigate to the IPO allotment status page.
- Select S D Retail Limited IPO from the dropdown list of IPOs.
- Enter your application number, PAN, or DP Client ID.
- Submit the details to check your allotment status.
By following either of these methods, investors can quickly determine their allotment status and proceed accordingly with their investments.

Objectives of S D Retail Limited IPO
S D Retail Proceeds from the Fresh Issue will be utilized towards the following objects : 
1. ₹1648.85 Lakhs is required for Capital expenditure to be incurred by their Company for setting up new exclusive brand outlets (“EBOs”) 
2. ₹3500.00 Lakhs is required for Funding Working Capital Requirement 
3. General Corporate Purpose

Refer to S D Retail Limited RHP for more details about the Company.

Check latest IPO Review & analysis, Live GMP today, Live Subscription Status Today, Share Price, Financial Information, latest IPO news, Upcoming IPO News before applying in the IPO.

The Upcoming IPOs in this week and coming weeks are Avax Apparels & Ornaments Limited, Phoenix Overseas Limited, BikeWo GreenTech Limited, SD Retail Limited, WOL 3D India Limited, Rappid Valves (India) Limited, TechEra Engineering Limited, Unilex Colours & Chemicals Limited, Thinking Hats Entertainment Solutions Limited, Manba Finance Limited, KRN Heat Exchanger Refrigerator Limited, Divyadhan Recycling Industries Limited, Archit Nuwood Industries Limited.

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About S D Retail Limited

The company is in the business of designing, manufacturing, outsourcing, marketing, and retailing sleepwear under the brand name “SWEET DREAMS”. SWEET DREAMS is a sleepwear-focused company offering a wide portfolio of stylish and comfortable sleepwear for the entire family, celebrating the transition from work to home life and catering to every aspect of downtime. 

The combination of comfort, style, and functionality places SWEET DREAMS in a unique position within a habit-forming apparel category, where their clothes are worn daily by their customers in similar time-ranges. This brand is targeted primarily at the modern Indian woman’s sleepwear requirements since she is most engaged with this category across various retail channels. In addition, they also sell sleepwear for men and kids, whose casual clothes are predominantly purchased by the women in the house. They offer one of the widest portfolios of sleepwear products among apparel retailers in India in terms of fabrics, colours, and styles. Their sleepwear products includes Pyjamas, Night Sets, Nighties, T-shirts, etc. They design their products to cater to men and women across all age groups including kids (from age 2 Year to 16 Year) and fits that are suitable to various body types and physiques. In addition, they are in adjacent categories such as loungewear, workout wear, athleisure, and work leisure pants.

They sold their products through distributors, exclusive brand outlets (EBOs), and multi-brand outlets (MBOs) located across various states and union territories in India. They also sell their products through e-commerce platforms such as Myntra, AJIO, Nykaa, Flipkart, Amazon, and their own website. They sell their products across India and internationally through multiple distribution channels. In the past two years, they have undertaken the journey of building a network of existing 23 exclusive brand outlets (“EBOs”) as of March 31, 2024 and 33 EBO’s as on date. 

Sleepwear Category in India
The India sleepwear market is anticipated to reach market size of USD 1303.88 Million by 2029, with progressive CAGR of 15.12% by 2024-29. The sleepwear industry in India has witnessed significant growth over the past decade. Traditionally, sleepwear in India consisted of simple and utilitarian garments, but evolving fashion trends, increasing disposable income, and a growing awareness of comfort and lifestyle have transformed this sector into a dynamic and profitable market. 

India's sleepwear market is characterized by a diverse range of products catering to different demographics and preferences. From traditional nightgowns and kurtas to modern pajamas, loungewear, and night suits, the industry offers a variety of options for men, women, and children. The market is driven by both domestic brands and international players, with increasing online retailing playing a crucial role in expanding reach and accessibility.

The proliferation of online shopping platforms has significantly impacted the sleepwear industry. E commerce giants like Amazon, Flipkart, and Myntra, along with niche sleepwear brands, have made it convenient for consumers to explore and purchase a wide range of sleepwear products. The digital marketplace offers extensive choices, competitive pricing, and home delivery, contributing to the industry's growth. 

Several Indian brands have emerged as key players in the sleepwear segment. Brands like Clovia, Zivame, and Nykd by Nykaa have carved a niche for themselves by offering diverse and quality sleepwear collections. These brands focus on understanding the preferences of Indian consumers and delivering products that cater to local tastes and climatic conditions. 

With increasing awareness about environmental issues and sustainable fashion, there is a growing demand for eco-friendly sleepwear. Brands are now incorporating sustainable practices in their production processes, using organic fabrics, and promoting ethical labor practices. This trend is likely to gain momentum as consumers become more conscious of their purchasing choices. Some sleepwear brands in India, like Catnap Sleepwear, focus on sustainability by using eco-friendly materials and ensuring that their products do not end up in landfills. 

The sleepwear market in India is highly competitive, with both organized and unorganized players vying for market share. Brands like Sleep-ins and Mystere Paris have successfully capitalized on this demand, expanding their market share and retail presence across the country. India's sleepwear industry has the potential to expand its export market, particularly to countries in the EU and the Gulf. Brands like Sleep-ins are already receiving export enquiries and are planning to enhance their production capacity to meet this demand. Sleepwear brands in India are expanding their presence across the country, with Sleep-ins having a significant presence in major cities like Mumbai, Delhi, and Hyderabad. 

Young adults and teenagers form a significant segment of the sleepwear market. Brands are targeting this demographic with trendy, youthful designs and collaborations with popular influencers and fashion icons. Also, some Indian sleepwear brands are integrating technology into their products. This includes features like moisture-wicking fabrics, temperature regulation, and even sleeptracking sensors to enhance the quality of sleep.

The sleepwear set segment in India represents a dynamic and evolving market characterized by a wide range of options tailored to suit diverse consumer preferences and lifestyles. Traditional pajama sets, comprising of matching tops and bottoms typically made from breathable fabrics like cotton or linen, continue to be a popular choice among consumers seeking comfort and functionality. These sets are perfect for bedtime routines, providing a cozy and relaxed fit that promotes a restful night's sleep. On the other hand, there's a growing trend towards contemporary loungewear sets that blur the lines between sleepwear and casual wear. These sets often feature stylish designs, trendy silhouettes, and luxurious materials such as silk or modal, making them suitable for both nighttime relaxation and daytime activities. In addition to traditional and loungewear sets, themed sleepwear sets have also gained traction in the Indian market.

These sets are often inspired by popular culture, cartoons, or seasonal motifs, adding a playful and personalized touch to bedtime attire. Whether it's a whimsical cartoon character or a festive print celebrating a holiday, themed sleepwear sets allow consumers to express their individuality and personality through their sleepwear choices. The accessibility of online shopping has played a significant role in driving the growth of the sleepwear set segment in India. With the proliferation of e-commerce platforms, consumers have access to a wide variety of options from both domestic and international brands, making it easier than ever to find the perfect sleepwear set tailored to their unique needs and preferences. This increased accessibility, coupled with the convenience of online shopping, has fuelled the growth of the segment, making luxurious yet comfortable sleepwear options more accessible to a wider audience. Sleepwear sets are often included in bridal trousseaus in India. These sets are specially designed for the bride and can range from elaborate silk nightgowns to intricately embroidered pajama sets. Also, there is a growing market for maternity and nursing sleepwear sets in India. These sets are designed to provide comfort and convenience for pregnant women and new mothers, often featuring adjustable waistbands, easy access for breastfeeding, and soft fabrics.

India Sleepwear Market Size, By Women, 2018-2029
The segment of women's sleepwear in the Indian market is a vibrant and evolving sector that caters to the diverse needs and preferences of female consumers across the country. Over the years, there has been a noticeable shift in the demand for women's sleepwear in India, driven by changing fashion trends, lifestyle preferences, and an increased emphasis on comfort and style. From traditional nightgowns to modern pajama sets and loungewear ensembles, women's sleepwear options have expanded to offer a wide range of choices to suit various occasions and personal preferences. The main significant trend within this segment is the growing popularity of versatile sleepwear options that seamlessly transition from bedtime to lounging at home or even casual outings. Women in India today are seeking sleepwear sets and loungewear ensembles that not only provide utmost comfort but also reflect their personal style and fashion sensibilities. There has been an emergence of stylish and trendy designs in women's sleepwear, featuring chic silhouettes, fashionable prints, and luxurious fabrics like satin, silk, and modal. There has been an increasing demand for functional and practical sleepwear options among women in India. Many women prioritize comfort and functionality in their sleepwear choices, opting for breathable fabrics like cotton and modal that ensures a comfortable night's sleep.

There is a growing awareness of the importance of sleep hygiene and its impact on overall health and well-being, leading women in India to seek sleepwear options that promote better sleep quality and relaxation. Another notable trend in the women's sleepwear segment in India is the rise of sustainable and eco-friendly options. With a growing emphasis on sustainability and ethical consumerism, many women in India are gravitating towards sleepwear brands that prioritize eco-friendly materials and ethical manufacturing practices. There has been an increase in the availability of organic cotton sleepwear, bamboo-based fabrics, and other sustainable alternatives in the market, catering to the eco-conscious consumer in India. The advent of e-commerce has also played a significant role in shaping the women's sleepwear market in India. Online retail platforms offer women a convenient and hassle-free shopping experience, allowing them to browse through a wide selection of sleepwear options from the comfort of their homes.

India Sleepwear Market Size, By Men, 2018-2029
The market for men's sleepwear in India presents an intriguing landscape marked by a nuanced interplay of comfort, style, and functionality tailored to suit the discerning preferences of male consumers across the nation. Over the past decade, there has been a notable evolution in men's sleepwear trends, characterized by a departure from conventional styles towards more contemporary and versatile options. Traditionally, men's sleepwear offerings were limited to simple pajama sets and nightshirts crafted from basic fabrics like cotton or flannel. With the advent of global fashion influences and the burgeoning demand for more stylish and comfortable sleepwear alternatives; the market has witnessed a remarkable diversification. A prominent trend within this End user is the burgeoning popularity of loungewear sets and separates among men in India. These sets typically feature a combination of comfortable yet fashionable tops and bottoms, often fashioned from soft and breathable fabrics such as cotton, modal, or jersey knit. Unlike traditional pajama sets, loungewear ensembles blur the boundaries between sleepwear and casual wear, allowing Indian men to seamlessly transition from bedtime to leisure time or even errands without compromising on comfort or style.

This shift underscores a growing preference among consumers for sleepwear options that offer versatility and adaptability to modern lifestyles. In addition to loungewear sets, there is a rising demand for athleisure-inspired sleepwear among Indian men. Athleisure sleepwear merges the performance and functionality of athletic wear with the design and aesthetics of traditional sleepwear, resulting in garments that are both practical and fashionable. In case of material for sleepwear, polyester material is highly used for men compared to women and child. Over 25% of the material’s share falls into men’s category. These sleepwear options often incorporate performance oriented fabrics like moisture-wicking materials or stretchy blends, catering to men who prioritize comfort and mobility during sleep or lounging activities. The sustainability and eco-consciousness have emerged as significant considerations in the men's sleepwear market in India.

India Sleepwear Market Size, By Kids, 2018-2029
The India sleepwear market, with a specific focus on the segment catering to kids has emerged as a vibrant and rapidly expanding sector within the country's retail landscape. This growth trajectory can be attributed to a confluence of factors that collectively contribute to the evolving dynamics of consumer preferences, economic prosperity, and cultural shifts. The primary drivers behind the surge in demand for kids’ sleepwear are the changing lifestyle patterns prevalent among Indian families. As urbanization accelerates and nuclear families become more common, parents are increasingly prioritizing the well-being and comfort of their children, even during sleep hours. This shift in mindset has led to a heightened awareness of the importance of high-quality sleepwear tailored specifically for kids, considering their delicate skin and developing bodies. The rising disposable income levels across various strata of Indian society have played a pivotal role in fueling the demand for premium sleepwear options for children. With more discretionary spending power at their disposal, parents are more inclined to invest in products that promise superior quality, durability, and comfort for their little ones. Consequently, manufacturers and retailers operating in the Indian sleepwear market have seized this opportunity to diversify their product portfolios and introduce innovative designs, fabrics, and features tailored to meet the unique needs and preferences of young consumers.

The influence of Western fashion trends and the globalization of consumer culture have significantly impacted the choices and expectations of Indian consumers, including those pertaining to children's sleepwear. The proliferation of digital media platforms and social networking sites has exposed Indian parents and children alike to a myriad of fashion influences from around the world, leading to a growing demand for trendy and stylish sleepwear options that resonate with contemporary sensibilities. This trend is particularly pronounced among urban consumers and those belonging to the millennial and Gen Z demographics, which prioritize self-expression and individuality in their fashion choices. The advent of e-commerce platforms has revolutionized the retail landscape in India, offering parents unprecedented convenience and accessibility to a wide array of sleepwear options for their children. The ease of browsing through online catalogs, comparing prices, reading reviews, and making purchases from the comfort of their homes has significantly contributed to the growth of the kids' sleepwear segment. This digital revolution has also enabled smaller, niche brands to reach a wider audience and compete with established players, thereby fostering innovation and driving overall market growth.

S D RETAIL LIMITED COMPETITIVE STRENGTHS
1. Multi-channel pan-India distribution network and newfound focus on EBOs
2. In-house expertise in designing and developing products
3. Strong unit economics with scalable asset light model
4. Scalable Business Model
5. Organisational stability along with management expertise
6. Existing client relationship and customer satisfaction
7. Unique positioning in sleepwear market as gender-agnostic and catering to the entire family

S D RETAIL LIMITED STRATEGIES
1. Strengthen leadership position in sleepwear market and focus on additional product launches for Store Sales Growth
2. Continue to expand retail network with a focus on EBOs
3. Focus on online channels and capitalize on the e-commerce trend
4. Leverage Technology to Bring Cost Efficiency and Enhance Customer Experience

S D RETAIL LIMITED RISK FACTORS & CONCERNS
1. The application has been filed to NCLT under section 9 of Insolvency and Bankruptcy Code, 2016 against the Company and the same is pending with NCLT, Ahmedabad.
2. The products are sold under a single brand, ‘SWEET DREAMS’.
3. The business is primarily concentrated on the sale of women’s sleepwear’s and is vulnerable to variations in demand and changes in consumer preferences which could have an adverse effect on their business, results of operations and financial condition.
4. The business depends on continual purchases of their products and timely payments by their franchise stores, both in short and long term.
5. The sales relation to fashion are subject to seasonal variations that could result in fluctuations in their results of operations.
6. The company has entered into Distributor Agreements with the various parties for selling products.
7. The Company is well placed in North and West regions with respect to retail network through EBO’s and also targeting South and East for further development.