Safe Enterprises is engaged in designing, manufacturing, supplying, and installing customized shop fittings and retail fixtures for diverse segments such as fashion & apparel, electronics, and departmental stores. The company offers end-to-end merchandising solutions—from conceptual design and prototyping to manufacturing and installation—addressing challenges in product display, placement, storage, and safety.

Key offerings include modular and electrified shop fittings integrated with digital technologies such as LED lighting, digital screens, and interactive display stands, enabling retailers to deliver immersive in-store experiences.

Operations are supported through corporate clients, experience centers, franchisees, and distributors, including:

• Experience Centre in Cochin, Kerala – showcasing technology-enabled retail fixture solutions for store formats like single-brand outlets, multi-brand outlets, and shop-in-shops.

• Franchisees in Navi Mumbai and Hyderabad

• Distributors in Dubai and Kansas City

The Experience Centre serves architects, interior designers, and retailers, providing hands-on demonstrations of fixture specifications not feasible at factory sites. These centers also cater to small-scale retailers through personalized design support.

Product offerings are enhanced with IoT-based applications like Lift and Learn, where lifting a product triggers detailed information display on LED screens—powered by electrified fittings.

The company have developed in-house resources with competencies to deliver their product as per customer specifications which include their qualified project & designing team of 15 employees as on March 31, 2025. The Banker to the Company is Axis Bank Limited.

1. Expansion Through New Integrated Manufacturing Facility
A new manufacturing unit is being established at Village Nahren, Ambernath (Thane, Maharashtra), covering 16,290 sq. mtr., with a total project cost of ₹8,385.65 Lakhs. Approximately ₹6,588.59 Lakhs will be funded through IPO proceeds. This facility aims to enhance manufacturing capacity, operational efficiency, and cost-effectiveness.

2. Strengthening Brand Image Through Quality Standards
Focus remains on delivering products that meet customer specifications while maintaining cost efficiency without compromising on quality. Certified with ISO 9001:2015 and ISO 10001:2018, continuous process improvement and quality reviews are key to enhancing customer satisfaction and brand value.

3. Geographic Expansion and Market Penetration
Currently active in 25+ states and UTs, with major revenues from Maharashtra, Karnataka, and Telangana. Strategic expansion planned in states like Punjab, Rajasthan, Uttar Pradesh, Gujarat, Uttarakhand, and Delhi to capture new markets and expand customer base through cost-effective, quality-driven, and timely solutions.

4. Strong Stakeholder Relationships
Maintains long-standing and mutually beneficial relationships with suppliers, customers, and employees. Emphasis on efficient deliveries, customer retention, and fostering a productive work environment to boost internal performance and support sustained growth.

1. High Customer Concentration:
A significant portion of revenue is dependent on a single large customer, contributing over 75% to 85% of total operational revenue in recent fiscal years. This reliance poses a substantial revenue concentration risk.

2. Dependency on Project & Design Team:
The business model is highly dependent on a qualified in-house design and project team (15 employees as of March 31, 2025) to deliver fully customized retail fixture solutions. Any lapse in design accuracy or execution may lead to project delays and adverse financial impact.

3. Estimation & Execution Risk:
Accurate engineering and cost estimation studies are critical to project success. Deviations during execution compared to estimates could result in cost overruns, affecting cash flows and profitability.

4. Limited Export Exposure:
Despite operations across India and limited international exposure (UAE, USA, Oman), exports contributed only about 1% of total revenue in recent fiscal years, indicating limited global diversification.

5. Concentration of Revenue in Top Clients:
The top 10 customers accounted for over 94% to 96% of revenue from operations in FY23–FY25, increasing vulnerability to changes in client demand or business terms.

6. Design Dependency and IP Risk:
Product innovation relies on 15 registered designs and continued success of the Design & Development team. Any inability to maintain this capability may affect product uniqueness and competitive edge.

7. Operational Risk in Execution:
Inaccuracy in engineering studies or poor coordination between design and execution teams could materially affect order fulfillment, leading to client dissatisfaction and reputational risk.

Safe Enterprises faces key business risks related to customer concentration, accuracy of project estimations, and dependence on specialized teams. These factors could impact operational stability, cash flow, and future scalability, especially if client expectations or project execution vary.