STANLEY LIFESTYLES LIMITED, is a super-premium and luxury furniture brand in India and among the few home-grown super-premium and luxury consumer brands in India operating at scale in terms of manufacturing as well as retail operations.

Stanley Lifestles IPO, a Book Built issue amounting to ₹537.02 crores, consisting fresh issue of 54.20 lakh shares to ₹200 crores and an offer for sale of 91.33 lakh shares totaling ₹337.02 crores. The subscription period for the Stanley Lifestyles IPO opens on June 21, 2024, and closes on June 25, 2024. The allotment is expected to be finalized on or about Wednesday, June 26, 2024, and the shares will be listed on the BSE NSE with a tentative listing date set on or about Friday, June 28, 2024.

The price band of Stanley Lifestyles IPO is set at ₹351 to ₹369 equity per share, with a minimum lot size of 40 shares. Retail investors are required to invest a minimum of ₹14,760, while the minimum investment for High-Net-Worth Individuals (HNIs) is 14 lots (560 shares), amounting to ₹206,640.

AXIS CAPITAL LIMITED, ICICI SECURITIES LIMITED, JN FINANCIAL LIMITED, SBI CAPITAL MARKETS LIMITED are the book-running lead manager, KFIN TECHNOLOGIES LIMITED is the registrar.

Stanley Lifestles IPO GMP Today

The Grey Market Premium Stanley Lifestles is expected in the range of ₹90 - ₹105  based on the financial performance and subscription status of the company. No real trading is done on the basis of Grey Market Premium that's why no real discovery of price can be done before the listing of shares on the stock exchange. The Grey Market Premium totally depends upon the Demand and Supply of the shares of the company in unorganized manner which is not recommended. The Grey Market Premium is mentioned for educational and informational purposes only.

Stanley Lifestles IPO Live Subscription Status Today

As of 06:37 PM on 21 June 2024, the Stanley Lifestles IPO live subscription status shows that the IPO fully subscribed on the day 1 itself. The Stanley Lifestles IPO subscriped 1.44 times on NSE and BSE. Check the Stanley Lifestles IPO Live Subscription Status Today at NSE & BSE

Stanley Lifestles IPO Allotment Status

Stanley Lifestles IPO allotment date is 26 June 2024, Wednesday. Stanley Lifestles IPO Allotment will be out on 26th June 2024 and will be live on Registrar Website. Check Stanley Lifestyles IPO Allotment Status here. Here's how you can check the allotment status:
- Navigate to the IPO allotment status page.
- Select Stanley Lifestyles Limited from the dropdown list of IPOs.
- Enter your application number, PAN, or DP Client ID.
- Submit the details to check your allotment status.
By following either of these methods, investors can quickly determine their allotment status and proceed accordingly with their investments.

Objectives of Stanley Lifestyles Limited

1. Investment in certain Sub sidiaries for:
a. opening of new stores by such Subsidiaries under the formats of “Stanley Level Next”, “Stanley Boutique” and “Sofas & More by Stanley” (“New Stores”);
b. opening anchor stores (“Anchor Stores”) by such Subsidiaries; and
c. renovation ofexisting stores under the formats of “Stanley Level Next”, “Stanley Boutique” and“Sofas & More by Stanley” (“Existing Stores”) by such Subsidiaries;
2. Funding the capital expenditure requirements for purchase of new machinery and equipment by the Company and their Material Subsidiary, Stanley OEM Sofas Limited; and
3. General corporate purposes

Refer to Stanley Lifestyles Limited RHP for more details about the Company.

Check latest IPO Review & analysis, Live GMP today, Live Subscription Status Today, Share Price, Financial Information, latest IPO news, Upcoming IPO News before applying in the IPO.

The Upcoming IPOs this week and coming weeks are Mason Infratech Limited, Sylvan Plyboard (India) Limited, Shivalic Power Control Limited

The current active IPO is Medicamen Organics Limited, Stanley Lifestyles Limited, EnNutrica (Dindugal Farm Product) IPO, Winny Immigration and Education Services Limited, DURLAX TOP SURFACE IPO, Falcon Technoprojects India IPO, GEM Enviro Management Limited IPO, DEE Development Engineers Limited, Akme Fintrade (India) Limited

The Recently Listed IPOs which is available for trading in stock Market are LE TRAVENUES TECHNOLOGY LIMITED (ixigo), Awfis Space Solutions IPO, Go Digit IPO, Vilas Transcore IPO, GSM Foils IPO, Rulka Electricals IPO, HOAC FOODS INDIA IPO, Aadhar Housing Finance IPO.

Read more

About STANLEY LIFESTYLES Limited

Stanley Lifestyles Limited is a super-premium and luxury furniture brand in India and among the few home-grown super-premium and luxury consumer brands in India operating at scale in terms of manufacturing as well as retail operations. Further, they are the fourth largest player in the home furniture segment in India in terms of revenue in Fiscal 2023. They have the distinction of being among the first few Indian companies to venture into the super-premium and luxury furniture segment and one of the few Indian company present across various price points, i.e., super-premium, luxury and ultra-luxury segment, through their various brands. They ventured into Leather Sofas in 1999 and then gradually diversified into Full Home Solutions. Today, they offer a spectrum of collections for the Living Room, including Sofas, Coffee Tables, TV Cabinets, Storage Units, and Side Tables. For the Kitchen & Dining area, they provide Kitchen Cabinets, Dining Tables, and Storage Units. Additionally, for Bedrooms, their range includes Beds, Mattresses, and Wardrobes. As India's only Fully Integrated Furniture Manufacturer, Retailer, and Exporter, they take pride in their comprehensive offerings.

They retail their furniture products under the “Stanley” brand. Over the years, they have developed brand recognition and customer loyalty through their quality products, as well as targeted marketing strategies and advertisement campaigns such as “Beautiful Living”, “Design Glamour”, “Luxury Unlimited” and “Bed of Dreams”. Their vision is to move beyond Furniture by Offering Complete Home Solutions, Exceptional Service and Quality Assurance of a Deep Rooted Manufacturing Brand.

INDIAN FURNITURE AND HOME GOODS MARKET

INDIAN FURNITURE AND HOME GOODS MARKET TO BECOME US$ 49 BILLION MARKET BY FISCAL 2027. The boom in the real estate market in India has enabled the furniture market in India to experience a high growth trajectory. Rapid urbanization, high rising incomes, and an increasing shift towards tier-level cities are causing housing properties to flourish across India. Consequently, a high growth trajectory is expected in the demand for furnishing personal places. During Fiscal 21, the home and furniture market contributed approximately 0.38% to the GDP, and this contribution has increased to approximately 0.56% in Fiscal 2023.

A paradigm shift is anticipated in the home and furniture industry over the years, driven by the expansion of a well-aware consumer base. The growth is further fuelled by the entry of numerous international brands and the proliferation of branded showrooms across the country. As of Fiscal 21, the home and furniture market were about US$ 10 billion, which is estimated to increase to US$ 19 billion by Fiscal 2023. The market is further subject to increase at a growth rate of 27% reaching US$ 49 billion by Fiscal 2027. Of the total home and furniture market in Fiscal 2023, furniture contributes to 55% when compared to home goods which is at 45%. 

India has home interiors market of US$ 21 billion in Fiscal 2023 which is projected to grow by 15% to reach US$ 37 billion by Fiscal 2027. The growth in the home interior market is driven by increase in new property sales. A major trend in the market is also the emergence of interior designers as the influencers who are leveraging social media to drive home interiors business both through personal studios and through partnership with home interior platforms.

Luxury/super-premium furniture and home goods market is expected to reach US$ 4.8 billion by Fiscal 2027. The luxury/super-premium furniture & home goods market in India constitutes 8% of the overall market. The rise of dual income households in India will further contribute to the growth of the furniture market as families will have increased discretionary income at their disposal. The desire of the urban millennial and Gen Z population to stay updated with the latest décor trends, largely influenced by social media and influencers, is driving consumer demand towards better quality products, thereby leading to an increase in purchases within the luxury/super- premium product segment. The increasing demand for luxury/super-premium products is also fuelled by factors such as the growing number of nuclear families, higher disposable income, and urbanization. 

India currently offers a luxury/super-premium furniture & home goods market of US$ 1.5 billion in Fiscal 2023 which includes sofas, chairs, dining tables, wardrobes, kitchens, home furnishings goods such as bath linens, kitchen, cushions & covers, bed linen, curtains, flooring & mattress, Home décor good such as table décor, tableware, spiritual & wall decors, Lighting (Includes lamps, wall lights, ceiling lights, smart lights, festive lights & LED lights) & others.

This market is poised to triple in the next four (4) years to reach US$ 4.8 billion. The luxury/super-premium furniture market in India is driven by the increasing affluence of consumers, global influences, integration of technology and the growing demand for sustainable furniture choices. These factors collectively contribute to the growth and dynamism of the luxury/super-premium furniture market in India, providing consumers with a wide range of options to create sophisticated living spaces.

INDIAN REAL ESTATE MARKET: A TAILWIND OPPORTUNITY

The real estate market in India is one of the fastest-growing segments. While China and the US experienced a significant dip due to high mortgage prices and unaffordability caused by COVID-19, India recovered from the fall in a very short span, much before the global economy. The rise in affordability has significantly impacted the residential real estate market, with Indian cities experiencing a continuous increase in the affordability ratio, which measures the income-to-cost ratio for purchasing residential properties. The pent-up demand among potential homebuyers also acted as a catalyst in the recovery of the Indian real estate market.

India is expected to witness an increase in the number of residential units sold/self-constructed, growing at a rate of 30% during the period Fiscal 2021 - 2023. As per Redseer estimates, India saw 5.1 million units sold or  self-constructed in Fiscal 2023. This growth represents a compound annual growth rate (CAGR) of around 30% following the post-COVID-19 period.

India has witnessed significant growth in residential properties, especially mid end, high end, and luxury/premium properties, which clearly indicates a higher demand for holistic living among buyers. Share of luxury/premium properties has increased from 1.7% of the total housing sales/construction to 2.8% from Fiscal 2019 to Fiscal 2023 with a growth rate of 22%.

STANLEY LIFESTYLES TOTAL ADDRESSABLE MARKET IN INDIA AND PRESENT CATEGORIES

In 2023, Stanley Lifestyles have an addressable market of approximately US$ 5.3 billion (₹423 billion), projected to grow to approximately US$ 10.5 billion (₹840 billion) by 2027. Their current suite of offerings focuses on the luxury furniture, home goods, and home interiors market in India. Within this market, the organized luxury segment, which includes sales through brick-and-mortar stores and online platforms, is experiencing significant growth. Growth in this segment is driven by factors such as rising nuclearization, increasing women's workforce, changing consumer preferences, higher disposable incomes, the influence of social media, rising housing projects, and the growth of the tourism and hospitality industry.

STANLEY LIFESTYLES LIMITED STRENGTHS

Their key competitive strengths include the following:

• Largest and the fastest growing brand in the luxury/super- premium furniture segment;
• Comprehensive home solutions provider with offerings across categories and price points;
• Pan-India presence with strategically located stores;
• Focus on design-led product innovation;
• Vertically integrated manufacturer with skilled craftmanship capabilities;
• Efficient business model with track record of delivering financial growth; and
• Promoter-led company with experienced professional and senior management team

STANLEY LIFESTYLES LIMITED STRATEGIES

To leverage their strengths they intend to implement the following strategies to increase their competitiveness and market share:

• Continue to expand their retail presence within India and abroad by leveraging the “Stanley” brand appeal;
• Continue to increase brand awareness;
• To evaluate and increase their presence in the B2B segment as well as enter into distribution arrangements;
• Further expand their product portfolio;
• To enter and expand into additional segments; and
• Leverage technology to enhance customer experience and grow their operations.

STANLEY LIFESTYLES LIMITED RISK FACTORS & CONCERNS

1. The business is highly dependent on the sale of recliners and sofas.
2. They generate a substancial portion of their sales from their stores located in the states of Andhra Pradesh, Karnataka, Kerala, Tamil Nadu and Telangana ("South Region").
3. They are reliant on their company owned company operated stores for a majority of their sales.
4. The business involves prolonged inventory days and extended cash conversion cycle.