Toss the Coin is a marketing consulting company, which provides custom made marketing services to clients. They are growth accelerators who help businesses grow by implementing marketing operations that is creative, responsible and sustainable. They work with companies to bring a new-age modern perspective to their brand. They believe in the power of build go-to-market strategies that are tailored to individual customer needs. 

Toss the Coin, an Book Built Issue amounting to ₹9.17 Crores, consisting entirely an Fresh Issue of 5.04 Lakh Shares. The subscription period for the Toss the Coin IPO opens on December 10, 2024, and closes on December 12, 2024. The allotment is expected to be finalized on or about Friday, December 13, 2024, and the shares will be listed on the BSE SME with a tentative listing date set on or about Tuesday, December 17, 2024.

The Share price band of Toss the Coin IPO is set at ₹172 to ₹182 per equity share. The Market Capitalisation of the Toss the Coin Limited at IPO price of ₹182 per equity share will be ₹34.39 Crores. The lot size of the IPO is 600 shares. Retail investors are required to invest a minimum of ₹1,09,200, while the minimum investment for High-Net-Worth Individuals (HNIs) is 2 lots (1,200 shares), amounting to ₹2,18,400.

BEELINE CAPITAL ADVISORS PRIVATE LIMITED is the book-running lead manager while LINK INTIME INDIA PRIVATE LIMITED is the registrar for the Issue. Spread X Securities Private Limited is Market Maker for the Toss the Coin IPO.

Toss the Coin Limited IPO GMP Today
The Grey Market Premium of Toss the Coin Limited IPO is expected to be ₹110 based on the financial performance of the company. No real trading is done on the basis of Grey Market Premium that's why no real discovery of price can be done before the listing of shares on the stock exchange. The Grey Market Premium totally depends upon the Demand and Supply of the shares of the company in unorganized manner which is not recommended. The Grey Market Premium is mentioned for educational and informational purposes only.

Toss the Coin Limited Day Wise IPO GMP Trend

Date	IPO Price	Expected Listing Price	GMP	Last Updated
13 December 2024	₹ 182	₹ 292	₹110 (60.43%)	02:00 PM; 13 Dec 2024
12 December 2024	₹ 182	₹ 292	₹110 (60.43%)	06:00 PM; 12 Dec 2024
11 December 2024	₹ 182	₹ 262	₹ 80 (43.71%)	06:00 PM; 11 Dec 2024
10 December 2024	₹ 182	₹ 262	₹ 80 (43.71%)	06:00 PM; 10 Dec 2024
09 December 2024	₹ 182	₹ 232	₹ 50 (27.74%)	06:00 PM; 09 Dec 2024
06 December 2024	₹ 182	₹ 232	₹ 50 (27.74%)	07:00 PM; 06 Dec 2024
05 December 2024	₹ 182	₹ 182	₹ 0	02:13 PM; 05 Dec 2024

Toss the Coin Limited IPO Live Subscription Status Today: Real-Time Updates
As of 07:30 PM on 12 December 2024, the Toss the Coin IPO live subscription status shows that the IPO subscribed 951.92 times on its Final day of subscription period. Check the Toss the Coin IPO Live Subscription Status Today at BSE.

Toss the Coin IPO Anchor Investors Report
Toss the Coin has raised ₹2.60 Crores from Anchor Investors at a price of ₹182 per shares in consultation of the Book Running Lead Managers. The company allocated 1,42,800 equity shares to the Anchor Investors. Check Full List of Toss the Coin Anchor Investor List.

Note:- Equity Shares allotted to Anchor Investors (if any) are allotted from Qualified Institutional Buyers (QIBs) reservation portion.
Note:- The Number of shares offered shown IPO subscription section table is calculated at the lower end of the price band and Number of shares calculated in IPO details table section is calculated at upper end of the price band in case of Book Building Issue, so there can be difference. This is because we assume shares will be issued by the company at upper band as Anchor Investors also subscribe at upper band and shares will be issued at lower band only if in case of undersubscription of IPO.
Note:- Market Maker portion (if any) are not shown separately in subscription table and included in NIIs reservation portion.

Toss the Coin Limited IPO Allotment Date - Step by Step Guide to Check Allotment Status Online
Toss the Coin IPO allotment date is 13 December, 2024, Friday. Toss the Coin IPO Allotment will be out on 13th December 2024 and will be live on Registrar Website from the allotment date. Check Toss the Coin IPO Allotment Status here. Here's how you can check the allotment status:
- Navigate to the IPO allotment status page.
- Select Toss the Coin Limited IPO from the dropdown list of IPOs.
- Enter your application number, PAN, or DP Client ID.
- Submit the details to check your allotment status.
By following either of these methods, investors can quickly determine their allotment status and proceed accordingly with their investments.

Objectives of Toss the Coin Limited IPO
Toss the Coin Issue Proceeds from the Fresh Issue will be utilized towards the following objects : 
1. ₹294.73 Lakhs is required for Funding capital expenditure for Development of Microservices Application
2. ₹120.00 Lakhs is required for Funding capital Expenditure for opening New Offices
3. ₹200.00 Lakhs is required for Funding Working Capital Requirement of the Company
4. General Corporate Purpose

Refer to Toss the coin Limited DRHP for more details about the Company.

Check latest IPO Review & analysis, Live IPO GMP today, Live IPO Subscription Status Today, Share Price, Financial Information and other details before applying in the IPO.

The Upcoming IPOs in this week and coming weeks are Dhanlaxmi Crop, Jungle Camps, Toss The Coin, Purple United, Rosmerta Digital and Avanse Financial.

The Current active IPO is Nisus Finance and Emerald Tyre Manufacturers.

The Closed IPOs are  Ganesh Infraworld, Suraksha Diagnostic, Agarwal Toughened, Apex Ecotech, Abha Power and Steel.

The Recently Listed IPOs which is available for trading in stock Market are Rajputana Biodiesel, Rajesh Power Services, C2C Advanced System, Enviro Infra Engineers, Waaree Energies Limited IPO, Diffusion Engineers Limited IPO, KRN Heat Exchanger Limited IPO, P N Gadgil Jewellers Limited IPO, Bajaj Housing Finance Limited IPO, Gala Precision Engineering Limited IPO, Premier Energies Limited IPO, Orient Technologies Limited IPO, Interarch Building Products Limited IPO, Unicommerce eSolutions Limited IPO and many more.

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About Toss the Coin Limited

Toss the Coin is a marketing consulting company, which provides custom made marketing services to clients. They are growth accelerators who help businesses grow by implementing marketing operations that is creative, responsible and sustainable. They work with companies to bring a new-age modern perspective to their brand. They believe in the power of build go-to-market strategies that are tailored to individual customer needs. They have a team and a set of enviable offerings for our clients spanning the entire length & breadth of marketing. The service offerings are structured in a way to be able to handle all types of clients’ needs across Marketing, Pre-sales, Lead-gen, Branding and Communications etc.

As on September 30, 2024 Toss the Coin Company has 43 employees on payroll including KMP. The Banker to the Company is HDFC Bank Limited.

Digital Marketing in India
Digital marketing in India is the integration of digital technologies and internet marketing strategies. A combination of the best of both traditional and online marketing methods enables businesses to reach out to potential customers worldwide.

Online advertising involves placing ads at various locations across the web. These ads appear alongside search results and advertisements generated by other advertisers. Advertisements become even more effective if they have a link to the companies websites or landing pages.

Internet marketing strategies involve many tactics including search engine optimization (SEO), paid search ads, email marketing, social media marketing, mobile marketing, display advertising, and many others. Companies use these tactics individually or together depending upon their business model and goals.

SEO involves devising ways to increase the number of visitors to a website by making changes to its content, HTML code, URL structure, or by using certain keywords.

Paid search ads work similarly to SEO except that instead of having users find your site organically, a company pays an advertisement service to get people to click on the ad. However, pay per click services may charge your company based on how much traffic is sent to their website.

Email marketing sends commercial messages via email to past, current, and prospective customers. Many marketers send emails regularly because they know that some subscribers prefer to receive mail rather than check their inboxes daily.

Social networking sites allow individuals, businesses, organizations, and other entities to create profiles to share information about themselves and promote themselves online. Users interact with each other by commenting on the shared content and posting links to blogs, articles, news items, products, and other websites.

Mobile marketing works well with smartphones and tablets due to their high usage rates among consumers. Apps can help connect brands with consumers wherever they happen to be, whether they’re walking down the street or sitting on their couch. Display advertising is similar to television advertising and includes banners, videos, and other online ads that appear on websites and applications.

Content marketing is not only about what happens on your website; it’s about what happens everywhere else online. Consumers find products and services online, so ensuring that your brand appears on relevant websites is critical.

Blogging helps businesses communicate with potential clients and customers, generate leads, and build authority. Blog posts can include promotional material about your business, behind-the-scenes looks at your industry, personal stories, product reviews, tips, tricks, and advice.

Video marketing uses video clips or full-length videos on platforms like YouTube and Facebook to promote products, services, events, and websites. If you want to save money, try free video hosting platforms like Ustream.TV and Justin.tv.

Mobile apps are small programs designed to run on smartphone and tablet devices. They can range in size from a few kilobytes to several megabytes and are created specifically for phones and tablets. There are two types of apps: native and cross platform.

Native apps are built directly for a specific operating system, while cross platform apps run on different devices running different operating systems. Cross platform apps are often preferred over native ones because they are easier to develop and generally less expensive.

According to a survey by Forbes magazine, 82% of consumer’s shop or conduct research online. Companies have introduced visibility through digital platforms to close the gap between customers and brands. India is the second-largest country in terms of population and active internet users, with a population of almost 2 billion. This makes it one of the biggest markets, and the market's soaring demand reflects the vast growth potential of the nation. Therefore, if one has the necessary expertise and understanding in this area, they can succeed in this dynamic sector.

In addition, the use of digital platforms in India has been rising steadily ever since the Ministry of Electronics & IT announced the creation of Digital India. According to economists, this plan might increase the GDP by up to $1 trillion USD by 2025. It can also aid in a variety of other areas, including the creation of jobs, increased labour productivity, expansion of the private sector, and governmental income generation. According to a Goldman Sachs research, digital marketing will have a future value of US$160 billion by 2025, which is three times its current value. This figure only applies to the Indian internet business.

Additionally, future generations will be immersed in the digital environment and used to conducting all of their business online. Companies who have not yet entered the world of digital marketing must do so right now to avoid falling behind. The trends in digital marketing differ every year as more businesses enter the market and new technology is created. The following are some of the key trends that will dominate the industry in 2023.

TOSS THE COIN LIMITED COMPETITIVE STRENGTHS
1. Niche Focus
2. Agility and Flexibility
3. Personalized Service
4. Innovative Approaches
5. Cost-Effectiveness:
6. Strong Brand Identity
7. Customer-Centric Approach
8. Strategic Partnerships
9. Digital Competence
10. Continuous Learning and Improvement

TOSS THE COIN LIMITED GROWTH STRATEGIES
1. Define Our Niche
2. Build a Strong Brand
3. Create High-Quality Content
4. Leverage Digital Marketing Channels
5. Focus on Relationship Building
6. Provide Exceptional Customer Service
7. Offer Competitive Pricing and Value
8. Measure and Analyze Results
9. Stay Agile and Adapt
10. Focus on Long-Term Growth

TOSS THE COIN LIMITED RISK FACTORS & CONCERNS
1. They are in at a nascent stage in a fast-evolving dynamic industry.
2. The operations are significantly located in the Chennai region and failure to expand thei operations may restrict their growth and adversely affect their business.
3. Their top ten customers contribute majority of their revenues from operations.
4. Their marketing and advertising campaigns may not be successful in increasing the popularity of their products and offerings.