Indian weddings are evolving into highly personalised and extravagant celebrations, with 40% of couples spending over Rs. 7.5 lakh (US$ 8,750) on wedding venues, according to a recent online survey conducted across India. The study, which surveyed 2,000 couples nationwide, reflects changing preferences in wedding planning, highlighting increased expenditure on venues, customised experiences, and a growing focus on guest satisfaction over traditional budget constraints.

Significant Rise in Wedding Venue Costs

The survey reveals that 31% of couples are willing to spend more than Rs. 10 lakh (US$ 11,667) on wedding venues, reflecting an increasing inclination towards premium locations and personalised decor. The average cost of wedding venues has risen to Rs. 6 lakh (US$ 7,000) in 2025, up from Rs. 4.7 lakh (US$ 5,484) in 2023, driven by rising demand for luxury experiences and elaborate venue arrangements.

Generational Shift: Gen Z Dominates Indian Weddings

The survey highlights a significant generational shift in wedding demographics:

• 62% of couples getting married belong to Gen Z, marking a 49% increase from last year.

• Millennials account for 30% of weddings, a notable decline from 54% in 2023.

This generational shift reflects changing priorities and preferences, with Gen Z couples emphasising personalisation, sustainability, and technology integration in their wedding planning.

Longer, More Customised Weddings on the Rise

Indian weddings are becoming longer and more elaborate, with 35% of weddings lasting at least three days and 32% extending to four days or more. Couples are increasingly incorporating personal elements into their celebrations, reflecting a desire for unique and unforgettable experiences. Key trends include:

• Customised Outfits: 61% of couples are opting for tailor-made wedding attire, reflecting their personal style and heritage.

• Sustainable Choices: 27% of couples are making eco-conscious decisions, including zero-waste decor and sustainable catering.

• Intimate “First Look” Moments: 21% of couples are incorporating private first-look moments into their ceremonies, adding a modern romantic touch.

Changing Priorities: Guest Experience Over Budget

The survey indicates a shift in wedding planning priorities, where guest experience, food, and drinks have become the top considerations. While cost remains important for 53% of couples, it is no longer the primary concern. Couples are focusing on creating memorable experiences for their guests by investing in:

• Culinary Excellence: High-quality cuisine and innovative food concepts are becoming key differentiators.

• Enhanced Guest Comfort: Luxury seating, climate control, and curated guest experiences ensure comfort and enjoyment.

• Interactive Entertainment: Live performances, themed decor, and immersive experiences elevate wedding celebrations.

Digital Influence: WhatsApp and Websites Transform Wedding Planning

Digital platforms are playing a central role in wedding planning and communication, with 79% of couples using platforms like WhatsApp to share wedding details and updates. Additionally, wedding websites have become more common, allowing couples to manage:

• Invitations and RSVPs: Seamless online management of guest lists and responses.

• Event Schedules and Updates: Real-time communication of ceremony timings and venue details.

• Digital Guest Books and Memories: Interactive platforms that allow guests to share messages and pictures.

Couples Spending 21% of Annual Household Income on Weddings

The survey reveals that couples allocate approximately 21% of their annual household income to fund their weddings. This substantial financial commitment underscores the importance of weddings as a milestone event in Indian culture.

Top Trends Shaping Indian Weddings in 2025

1. Rise of Experiential Weddings

Couples are moving beyond traditional formats to create multi-sensory experiences for their guests. From destination weddings to themed decor and curated entertainment, weddings are becoming immersive and memorable.

2. Focus on Sustainability and Eco-Friendly Practices

Sustainability is emerging as a key priority for couples, with an emphasis on eco-conscious choices such as:

• Plastic-Free Decor: Use of biodegradable materials and natural elements.

• Minimal Food Wastage: Partnering with NGOs to distribute excess food.

• Energy-Efficient Lighting: Incorporating solar-powered solutions to reduce carbon footprint.

3. Technology-Driven Personalisation

From AI-powered wedding planning tools to augmented reality (AR) invitations, technology is redefining the wedding experience. Couples are integrating:

• Virtual Reality Venue Tours: Enabling remote decision-making for destination weddings.

• AI-Powered Guest Management: Streamlining seating arrangements and guest preferences.

• Live Streaming for Remote Guests: Ensuring family and friends across the globe can participate in celebrations.

Challenges in Modern Wedding Planning

1. Rising Costs and Budget Constraints

While couples are willing to spend more, rising costs of venues, catering, and decor present financial challenges. Managing these expenses while maintaining quality remains a balancing act.

2. Balancing Tradition with Modernity

Couples often struggle to balance traditional customs with contemporary trends, seeking ways to honour family traditions while incorporating modern elements.

3. Managing Guest Expectations

As weddings become more elaborate, managing guest expectations around comfort, entertainment, and personalised experiences is becoming increasingly complex.

Expert Insights: Evolution of Indian Weddings

Commenting on the survey findings, Ms. Snigdha Johar, Consumer Marketing Manager at WeddingWire India, said:
“Weddings are no longer just about tradition—they are becoming personalised, unforgettable experiences. Today’s couples prioritise guest experience, sustainability, and digital innovation, redefining the essence of Indian weddings.”

Future Outlook: The Evolution of Indian Weddings

As Indian weddings continue to evolve, key trends expected to shape the future include:

• AI-Powered Wedding Planning: Automated solutions that enhance decision-making and reduce stress.

• Sustainable Luxury: A balance between opulence and eco-conscious practices.

• Hyper-Personalisation: Bespoke experiences tailored to individual preferences.

Conclusion

The survey underscores the dynamic transformation of Indian weddings, with 40% of couples spending over Rs. 7.5 lakh on wedding venues and an increasing focus on guest experience, digital integration, and sustainability. As Gen Z couples drive these changes, Indian weddings are becoming personalised, memorable, and technologically advanced celebrations, reflecting evolving cultural values and global influences.

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