AIK Pipes Unveils ‘BANAS’ Brand, Targets Agri Irrigation Market with Sprinkler and Drip Systems

NOOR MOHMMED

    23/Jun/2025

  • AIK Pipes launches 'BANAS' brand to enter the high-potential agriculture sector with mini sprinklers, portable systems, and drip irrigation solutions.

  • Products will be distributed via an existing dealer network, ensuring quick market reach and strong operational efficiency.

  • The move aligns with the company’s strategy to diversify into agritech, enhancing brand visibility and long-term value creation.

Jaipur, June 23, 2025 — In a strategic move to diversify into the agriculture sector, AIK Pipes and Polymers Limited has officially announced the launch of its new product brand ‘BANAS’, focused exclusively on high-efficiency agricultural irrigation solutions. This marks the company’s foray into the rapidly growing agri-tech market, building on its strong foundation in piping and polymer-based infrastructure solutions.


Brand ‘BANAS’: A Precision-Driven Agri Solution Line

The BANAS product line introduces a full range of precision agricultural irrigation technologies including:

  • Mini Sprinkler Systems

  • Portable Sprinkler Systems

  • Drip Irrigation Systems and Accessories

These systems are designed to meet the evolving needs of India’s farming community by enabling efficient water usage, easy setup, and durability in diverse field conditions.


Leveraging Distribution for Faster Market Penetration

AIK Pipes will distribute BANAS products through its well-established and rapidly expanding dealer network, ensuring seamless market penetration and high operational efficiency. This network will help the company reach tier-II and rural markets, where demand for efficient, water-saving irrigation systems is accelerating.

"Our launch of BANAS is a natural extension of our infrastructure expertise. The agricultural sector is ripe for modernization, and our irrigation technologies will support sustainable farming," said Tahira Sheikh, Whole-Time Director & CFO, AIK Pipes.


Why Agriculture and Why Now?

India’s agriculture sector, which contributes nearly 18% of the national GDP, is in the midst of a technological transformation. Water-efficient irrigation is a priority area, with growing emphasis on micro-irrigation, government subsidies, and sustainability goals.

AIK Pipes is strategically entering this space to address both opportunity and impact. The brand name "BANAS" — named after the river that sustains much of Rajasthan’s agriculture — underscores the company’s local roots and national ambitions in agri solutions.


Strategic Vision and Long-Term Impact

This vertical expansion under BANAS is not just a business decision, but a strategic growth avenue aimed at building resilience and value in the company’s overall portfolio. AIK Pipes views the agri-tech domain as a complementary extension of its core piping business, leveraging existing manufacturing capabilities and customer relationships.

Key anticipated benefits of the new brand include:

  • Enhanced brand visibility across both urban and rural sectors

  • Entry into new customer segments including farmers, agri-retailers, and state projects

  • Long-term value creation through diversification and tech-led solutions


About AIK Pipes and Polymers Ltd.:

AIK Pipes and Polymers Ltd., headquartered in Jaipur, Rajasthan, is a leading manufacturer of plastic piping systems serving infrastructure, construction, and now agriculture. With manufacturing units in Govindgarh, the company has a robust supply chain and quality-driven approach to polymer-based products.

Having started as a private limited company, AIK Pipes has steadily grown into a publicly listed enterprise (BSE: 544072), with a vision to lead in smart infrastructure and now sustainable agriculture.


Conclusion

The launch of BANAS signals a clear pivot toward India’s most vital sector — agriculture. With this move, AIK Pipes aims to contribute meaningfully to rural development, water sustainability, and farmer prosperity, while positioning itself as a formidable player in agri-tech manufacturing.

As India aims to double farmers' income and promote efficient irrigation under the PMKSY (Pradhan Mantri Krishi Sinchayee Yojana), companies like AIK Pipes will play a crucial role in driving innovation and implementation on the ground.


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