The Bharatiya Janata Party (BJP) disclosed an election expenditure of ₹57.65 crore for the Delhi Assembly elections 2025, as per the detailed report filed with the Election Commission of India (ECI). This marks a nearly 40% increase compared to the ₹41.06 crore spent in the 2020 Delhi polls.

Election Outcome and Spending Context

In the February 2025 elections, the BJP secured a decisive victory by winning 48 out of 70 seats, returning to power in Delhi after 27 years and ending the ten-year rule of the Arvind Kejriwal-led Aam Aadmi Party (AAP). The AAP secured 22 seats, while the Congress failed to win any seat for the third consecutive election in the national capital.

Breakdown of BJP’s Election Expenditure

The party’s expenditure report reveals that of the total ₹57.65 crore spent:

• A massive ₹39.14 crore (68%) was spent on ‘general party propaganda’.

• Within this, approximately ₹29 crore was directed towards media advertising.

This category included payments to prominent media outlets and digital platforms:

• ₹1.18 crore paid to DB Corp, publisher of Dainik Bhaskar, a major Hindi daily.

• ₹11.8 lakh paid to Bharat Prakashan, which publishes Organiser and Panchjanya, key publications associated with the Rashtriya Swayamsevak Sangh (RSS), widely seen as the BJP’s ideological mentor.

• ₹9.44 lakh spent on publicity with Aadhyaasi Media and Kovai Media, publishers of OpIndia and Swarajya respectively, both known for their right-wing political commentary.

• Additionally, the BJP paid ₹1.18 crore to One97 Communications, the owner of Paytm, highlighting a digital media and tech component in their campaign.

Candidate and Other Expenses

The BJP spent roughly ₹18.5 crore on 68 candidates, with each candidate reportedly allocated about ₹25 lakh for election expenses. This is distinct from individual candidate spending caps, which are capped at ₹40 lakh per candidate as per election rules.

Comparison with Other Parties

• The AAP spent ₹14.5 crore on its campaign in these elections.

• The Congress spent ₹46.18 crore, despite failing to secure any seats.

BJP Delhi Unit Financial Position

Before the polls, the BJP Delhi unit had a balance of ₹89.92 crore. It received an additional ₹93.42 lakh during the election period and ended with a balance of ₹91.1 crore, showing a strong financial position post-elections.

Implications of Spending

The BJP’s heavy investment in media advertising and party propaganda reflects the strategic emphasis on reaching out to voters through both traditional and digital platforms. The party’s ability to mobilize and spend significantly more than its closest rival, AAP, may have played a crucial role in its sweeping victory.

The payments to media houses linked with the RSS and digital companies indicate a coordinated effort to amplify the party’s message and engage with diverse voter segments in Delhi.

Conclusion

The ₹57.65 crore expenditure by the BJP in the Delhi 2025 Assembly elections showcases a well-funded and strategically planned campaign, with over two-thirds of funds allocated towards general party propaganda and media advertising. This spending surge compared to 2020 correlates with the party’s resounding electoral success in Delhi, ending a decade of AAP governance.

The detailed expenditure reports provide transparency and insights into modern election campaigning where traditional media, digital platforms, and ideological publications play a pivotal role in shaping electoral outcomes.

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