Dabur India Ltd has announced a significant expansion into South India with the establishment of a new manufacturing facility in Tamil Nadu. The company is initially investing ₹135 crore in this project, with plans to scale this up to ₹400 crore over the next five years. This will be Dabur’s first manufacturing unit in South India, aimed at expanding production capacity for key brands such as Red Toothpaste, Odonil, and Honey.

The move comes as part of Dabur’s strategy to enhance its reach in response to growing demand for branded consumer goods. Rahul Awasthi, global head of operations at Dabur, emphasized that this new facility would enable the company to be closer to its consumers and improve its sourcing of agricultural produce from local Tamil Nadu farmers.

Last year, Dabur commenced construction on its largest manufacturing unit in India, located in Madhya Pradesh, with an estimated investment of ₹550 crore. This facility will produce a range of products including food items, Ayurvedic medicines, and health supplements.

Dabur operates 14 manufacturing plants across India and has a strong presence in northern markets. The company reported an 8% increase in consolidated net profit to ₹500 crore for the June quarter, with revenue rising by 7% to ₹3,349 crore. For FY24, Dabur’s revenue stood at ₹12,404 crore, with a net profit of ₹1,843 crore.

Shares of Dabur India were trading at ₹645.00 on the National Stock Exchange on Thursday, marking a 1.7% increase from the previous close. The investment in Tamil Nadu aligns with Dabur’s goal to enhance its market presence in southern India and capitalize on local opportunities.

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