Embassy Developments Limited (EDL), formerly known as Indiabulls Real Estate Limited, has announced a major expansion in Bengaluru's Whitefield area through a Joint Development Agreement (JDA) for a 17.9-acre land parcel. The upcoming project is aimed at developing a premium residential community, with a projected Gross Development Value (GDV) of approximately ₹1,600 crore.

This marks a significant addition to Embassy’s robust residential pipeline and reaffirms its long-term commitment to the fast-growing and resilient Bengaluru housing market.

Strategic Location with Excellent Connectivity

Located off Whitefield Main Road, the site benefits from the region’s mature physical and social infrastructure including:

• Leading hospitals, schools, colleges, and shopping complexes

• Access to major tech parks housing India’s top IT and ITeS firms

• Proximity to key infrastructure upgrades like the Peripheral Ring Road (PRR), Satellite Town Ring Road (STRR), and the Metro Purple Line

This makes Whitefield one of Bengaluru's most promising residential hubs, especially for young working professionals.

Project Specifications and Market Focus

The proposed residential community will feature:

• Approximately 1.6 million square feet of saleable area

• Around 1,000 modern apartments across 2, 2.5, and 3 BHK configurations

• A targeted launch timeline in FY2027

According to the company, the housing complex will cater to end-user demand, especially from IT and tech sector professionals who dominate the Whitefield catchment area.

Leadership Commentary and Strategic Vision

Aditya Virwani, Managing Director of Embassy Developments, remarked:

“Whitefield continues to be a strategic focus area. It’s an end-user driven market with robust demand and improving connectivity. This project aligns with our broader plan to scale high-value developments across India.”

He further noted that while 10 projects are already in the launch pipeline for FY2026, with a projected GDV of over ₹22,000 crore, this new venture strengthens the company’s presence in a micro-market with long-term value.

Part of a Broader Growth Strategy

This development reflects Embassy’s shift toward premium urban housing in Bengaluru, Mumbai Metropolitan Region (MMR), and NCR. Following the merger with Nam Estates Private Limited, the company is better positioned to unlock value across multiple geographies.

The new promoter group, Embassy Group, led by Jitendra Virwani and Aditya Virwani, holds a 42.44% controlling stake in the company post-merger.

Embassy Developments: A Snapshot

Embassy Developments Limited is one of India’s leading real estate developers, operating across residential, commercial, and SEZ categories. With a strong foothold in Bengaluru, Mumbai, Delhi NCR, and Tier-2 cities like Chennai, Indore, and Vadodara, the company:

• Offers branded residences, uber-luxury villas, integrated townships, and senior living communities

• Has a diversified project pipeline across mid-income, premium, and luxury segments

• Is committed to ESG-focused development and community enrichment

The company holds a long-term debt rating of IVR A- Stable and is listed on both BSE and NSE.

Future Outlook and Market Positioning

With the Whitefield project, Embassy is expected to:

• Tap into one of the most lucrative residential corridors in India

• Meet evolving consumer demand for sustainable, well-connected housing

• Cement its position as a leader in premium real estate development

• Enhance its brand value and shareholder trust with execution-led growth

The company is also actively evaluating more JDA opportunities in key markets to build a future-ready portfolio that aligns with India’s urban transformation goals.

Conclusion

Embassy Developments Limited’s new project in Whitefield is more than just a real estate venture. It represents the company’s strategic shift toward urban-centric, high-GDV projects in locations with tangible infrastructure advantages.

As the Bengaluru real estate landscape evolves, Embassy’s upcoming launch could become a benchmark for premium housing solutions tailored for India’s dynamic, aspirational middle class.

For more updates and investor queries, visit: www.embassyindia.com or contact ir@embassyindia.com

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