India Glycols Limited (IGL), a leading chemicals and spirits manufacturer in India, has achieved a historic feat by setting a record for the highest annual sales of a country liquor brand, as recognized by both the India Book of Records and Asia Book of Records. The recognition pertains to the company’s Gorakhpur unit, which successfully recorded unprecedented sales for its flagship country liquor brand, “Bunty Bubbly”, during the financial year 2024–25.

On June 23, 2025, both prestigious record-keeping authorities awarded the company for its performance, marking the third consecutive year of record-breaking success for Bunty Bubbly in terms of volume sold.

India Glycols Receives Dual Recognition

In a formal disclosure under Regulation 30 of the SEBI (Listing Obligations and Disclosure Requirements) Regulations, 2015, India Glycols Limited informed stock exchanges — BSE (Scrip Code: 500201) and NSE (Symbol: INDIAGLYCO) — of the recognition received from India Book of Records and Asia Book of Records.

The certificates awarded recognize the company's record-breaking sales for the Bunty Bubbly brand in FY 2024–25:

• Total Sales: 18,304,086 cases

• Units Sold: 823,683,870 bottles/pieces

• Verified By: Uttar Pradesh Excise Department

• Recognition Date: June 14, 2025

• Certificate Issuance Date: June 20–23, 2025

These figures solidify Bunty Bubbly’s position as a market leader in the country liquor segment, specifically in Uttar Pradesh, where demand continues to grow year-on-year.

About the Bunty Bubbly Brand

Bunty Bubbly is one of India Glycols’ most successful alcoholic beverage products, known for its affordability, quality compliance, and deep rural market penetration. It’s manufactured at the Gorakhpur facility, which, despite being a single production unit, has managed to scale up to meet massive consumer demand across the state and neighboring regions.

The product complies with highest standards of quality control, even in high-volume production, which contributed to the certification and recognition. The company's manufacturing and distribution processes have been acknowledged as efficient and well-regulated by statutory authorities.

Sales Figures Breakdown for FY 2024–25

Statements from Company Leadership

While no official press conference was held, the company’s Head (Legal) & Company Secretary, Mr. Ankur Jain, submitted the official communication, reinforcing India Glycols’ commitment to performance, recognition, and quality manufacturing.

This achievement reflects the company’s market leadership in the Indian alcoholic beverage sector, particularly in the country liquor segment, which is highly competitive and closely regulated.

Significance of the Record

This recognition holds multiple implications for India Glycols Limited:

1. Market Positioning: Establishes Bunty Bubbly as the most-sold country liquor brand in India by volume.

2. Brand Credibility: Reinforces the brand’s consumer acceptance and loyalty, especially in rural and semi-urban markets.

3. Government Validation: Ratification by the Uttar Pradesh Excise Department underlines the company's transparency and compliance.

4. Sustained Growth: The third consecutive year of such high sales confirms a strong supply chain, distribution network, and consumer demand cycle.

Role of the Gorakhpur Manufacturing Unit

The Gorakhpur unit has played a pivotal role in this accomplishment. With a focus on automation, quality control, and environmental compliance, the plant has emerged as one of India Glycols’ most productive assets.

Despite being a single-site operation, it has managed to scale production to meet growing demand without compromising on product integrity or regulatory compliance. The unit strictly adheres to excise laws, labeling requirements, and safety protocols, enabling it to continue operations at maximum capacity throughout the fiscal year.

Industry Outlook and Implications

The country liquor segment in India is undergoing transformation:

• Increased regulation has driven formalization and quality improvements.

• Market consolidation is favoring players with robust supply chains like India Glycols.

• Consumer preferences are shifting toward reliable, certified, and branded products in even rural pockets.

• Record recognitions provide a brand boost, potentially impacting retail sales and consumer trust.

With this backdrop, India Glycols' performance with Bunty Bubbly can serve as a benchmark for other distilleries aiming to scale responsibly and effectively.

Looking Ahead: Sustainability and Compliance

India Glycols has historically maintained a focus on environmentally sustainable practices and waste reduction across all its manufacturing units, including Gorakhpur. With increased scrutiny from environmental and health regulators, the company continues to work towards:

• Sustainable packaging solutions

• Effluent treatment upgrades

• Water conservation efforts

• Workforce safety and upskilling programs

These values underpin the Bunty Bubbly success and ensure long-term sustainability beyond just sales volume.

Conclusion

India Glycols Limited has achieved a milestone in the Indian alcoholic beverage industry with its Bunty Bubbly brand recording the highest-ever country liquor sales in a fiscal year. This accomplishment, formally certified by both India Book of Records and Asia Book of Records, positions the company as a market leader in volume, quality, and operational excellence.

The recognition is not just a badge of honor, but a testament to consumer trust, regulatory compliance, and manufacturing excellence that the company has nurtured over years. As the company continues its growth journey, such accolades will likely play a crucial role in brand equity, investor confidence, and market expansion strategies.

For more updates, stakeholders are encouraged to monitor disclosures made to stock exchanges and official updates via the company’s website.

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