Mercedes-Maybach is on the brink of placing India among the top five global markets for its luxury vehicles, thanks to record-breaking sales and rising demand for personalised, high-end automobiles. Mercedes-Benz India registered its best-ever year in 2024, selling 19,565 units, a 12.4% year-on-year (YoY) growth. The remarkable performance was driven by a 145% surge in Mercedes-Maybach sales, with 500 units sold in 2024, bringing the cumulative total to 1,500 units.

India Poised for Top 5 Position in Maybach Global Markets

According to Mr. Daniel Lescow, Head of Mercedes-Maybach at Mercedes-Benz AG, India is on track to join the top five global markets for Mercedes-Maybach. Currently, India ranks among the top 10 markets, driven by an increasing demand for personalised luxury vehicles and the growing affluence of Indian consumers.

Launch of Mercedes-Maybach SL 680 Monogram Series

To further tap into India’s thriving luxury market, Mercedes-Benz India unveiled the Mercedes-Maybach SL 680 Monogram Series, a two-seater convertible priced at Rs. 4.2 crore (US$ 484,947). This high-end vehicle, blending luxury, performance, and cutting-edge technology, is expected to attract India’s elite buyers. Deliveries for this exclusive model are slated for Q1 FY26, adding to the brand’s growing appeal in the Indian market.

Rising Demand for Ultra-Luxury Cars in India

India’s luxury vehicle segment has seen a phenomenal rise, with luxury cars priced above Rs. 1 crore (US$ 115,463) contributing 25% of Mercedes-Benz India’s total sales. The overall Indian luxury car market crossed 51,000 units for the first time in 2024, with growing aspirations and a preference for personalised experiences driving this growth.

Expansion of Maybach Lounges and Icons of Luxury Stores

To meet the surging demand for ultra-luxury experiences, Mercedes-Maybach is expanding its presence in India through exclusive spaces:

• Maybach Lounge in Hyderabad: Inaugurated in September 2024, this premium space offers a bespoke buying experience to discerning customers.
• Maybach Icons of Luxury Store in Bengaluru: Opened in January 2025, this store showcases high-end Maybach accessories, adding to the luxury lifestyle ecosystem.
• Planned Outlets in Mumbai and Delhi: To cater to an elite clientele in key metro cities, Mercedes-Maybach plans to open similar lounges and stores in Mumbai and Delhi, enhancing brand engagement and exclusivity.

Mercedes-Benz India’s Strong Performance in 2024

Mercedes-Benz India witnessed a stellar performance in 2024, registering its highest-ever annual sales of 19,565 units, representing a 12.4% YoY growth. The company’s success can be attributed to:

• Introduction of 14 New Models: Mercedes-Benz introduced 14 new models in 2024, catering to diverse customer preferences.
• Strong Growth in Electric Vehicle (EV) Segment: EV sales grew by 94% YoY, contributing 6% to the total sales.

Plans for 2025: 8 New Launches Including 2 EVs

Riding on this momentum, Mercedes-Benz India has announced 8 new launches for 2025, including:

• Two Electric Vehicles (EVs): Expanding its electric portfolio to align with global sustainability goals and rising EV demand.
• Luxury Models Across Segments: Offering premium models across the luxury spectrum to meet India’s evolving preferences.

Growing Appetite for Mercedes-Maybach Vehicles in India

India’s affluent consumer base is increasingly drawn to the ultra-luxury segment, with a focus on personalised experiences, bespoke designs, and cutting-edge technology. This trend has resulted in Mercedes-Maybach’s rapid growth, making India a top 10 market globally and pushing the country towards a top 5 position soon.

Surge in Maybach Sales: A Testament to Luxury Demand

The 145% surge in Mercedes-Maybach sales in 2024 demonstrates India’s growing appetite for high-end luxury vehicles. With 500 units sold in 2024 and a cumulative total of 1,500 units since its launch, the Mercedes-Maybach brand is poised for even greater success in India.

Maybach Lounges: Enhancing Customer Experience

Mercedes-Maybach Lounges have emerged as a game-changer in India’s luxury car space. These lounges provide a personalised buying experience, allowing customers to customise their vehicles and engage with the brand on a deeper level. The Hyderabad Maybach Lounge and Bengaluru Icons of Luxury store are already witnessing high footfalls, with plans to expand to Mumbai and Delhi soon.

Mercedes-Maybach SL 680 Monogram Series: Luxury Redefined

The Mercedes-Maybach SL 680 Monogram Series is designed to captivate India’s luxury car enthusiasts. Priced at Rs. 4.2 crore (US$ 484,947), this two-seater convertible combines elegance, power, and precision engineering, making it an attractive choice for elite Indian buyers. Deliveries are scheduled for Q1 FY26, adding another feather to Mercedes-Maybach’s cap in India.

India’s Luxury Car Market: Growing Stronger

India’s luxury car market crossed 51,000 units in 2024, a milestone indicating the sector’s rapid expansion. Mercedes-Benz India continues to dominate this space, thanks to:

• Strategic New Launches: Meeting customer preferences with innovative offerings.
• Expanding EV Portfolio: Addressing rising demand for electric mobility.
• Enhanced Customer Experience: Through Maybach Lounges and personalised services.

Future Outlook: Accelerated Growth for Mercedes-Maybach

As India’s demand for luxury vehicles continues to surge, Mercedes-Maybach is poised to further strengthen its position in the market. With exclusive Maybach Lounges, innovative models, and rising customer interest, India’s entry into the top 5 global markets for Mercedes-Maybach is not far off.

Conclusion: India’s Journey Towards Luxury Dominance

India’s growing affinity for personalised luxury vehicles, coupled with Mercedes-Maybach’s commitment to exclusivity and innovation, positions the country for top 5 status globally. The 145% growth in Maybach sales in 2024, combined with the introduction of premium models and bespoke experiences, ensures that Mercedes-Benz India will continue to lead the luxury segment. As India’s luxury car market flourishes, Mercedes-Maybach’s future in India looks brighter than ever.

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