India’s High-Grown Coffee Makes a Comeback, Boosting Exports and Farmer Fortunes

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    23/Jun/2025

  • India’s coffee sector is staging a global comeback, driven by high-grown Arabica beans and rising specialty demand from Europe and Japan.

  • Coffee exports are bouncing back after years of decline, but planters still face challenges such as rising input costs and unpredictable weather.

  • Innovations, quality improvements, and a renewed focus on branding Indian coffee are fueling its premium positioning worldwide.

June 23, 2025 — Once overshadowed by Brazil and Vietnam in the global coffee narrative, India’s high-grown coffee is staging a quiet but strong comeback. From Karnataka's Chikkamagaluru hills to the shade-rich estates of Wayanad and Nilgiris, Indian coffee—particularly Arabica—is regaining ground, driven by international specialty markets and a slow but steady revival in export volumes.


India’s Specialty Beans Back on the Global Map

After a prolonged slump due to volatile weather, low prices, and falling yield quality, India’s specialty coffee has started attracting attention from European roasters, Japanese buyers, and boutique cafés in the U.S. These buyers are specifically interested in India’s high-altitude Arabica beans, known for their floral aroma, low bitterness, and complex flavor profiles.

The shift is a welcome one for coffee planters who, for years, struggled with poor returns, unpredictable monsoons, and rising fertiliser costs. Exporters report that buyers are returning not for quantity but for quality, often choosing Indian beans over mass-produced robusta from elsewhere.


Arabica vs Robusta: The Quality Factor

India has long produced both Arabica and Robusta, but Arabica remains the more prized variety internationally. However, it is also more vulnerable to pests like the white stem borer, erratic rainfall, and higher maintenance costs.

Despite these hurdles, a growing number of planters in Kodagu and Chikkamagaluru are sticking with Arabica, investing in shade-grown techniques, better fermentation practices, and micro-lot branding—all crucial in the premium coffee market.


Export Revival and Price Premiums

According to Coffee Board data, India exported over 400,000 tonnes of coffee in FY25, a recovery from the post-Covid slump. What’s more encouraging is the premium pricing Indian beans are now fetching in specialty auctions.

“Our coffee fetched over $7 per kg in Japan, almost double the global average,” said a senior exporter from Bengaluru.

Much of the interest is focused on single-origin beans, organically grown varieties, and washed Arabica processed using eco-friendly methods.


Challenges Still Brew Beneath the Surface

While the headlines suggest a revival, planters remain cautious. The cost of cultivation has risen significantly in the past five years. From labour shortages in plantations to uncertain rainfall patterns due to climate change, many obstacles remain.

Additionally, India’s smallholder-dominated coffee sector—unlike consolidated plantations in Brazil—lacks the scale to bargain better or invest in modern technology.

Government support, though present, is often delayed or spread thin. The Coffee Board of India has been pushing for digital traceability, training programs, and export facilitation, but impact has been uneven.


New-age Branding and Tech Innovation

The rise of direct-to-consumer coffee brands and home-grown artisanal roasters has added a new dimension to the Indian coffee story. Brands like Blue Tokai, Third Wave, and Savorworks are sourcing directly from farmers and showcasing Indian coffee’s terroir and traceability.

Technology is also playing a part. From AI-driven crop monitoring to blockchain-backed traceability platforms, innovations are slowly entering the plantations—especially those of young, second-generation growers.


The Climate Conundrum

Indian coffee, particularly Arabica, is heavily dependent on predictable rainfall and shade-friendly biodiversity. In recent years, growers have faced erratic monsoons, excessive dryness, and fungal outbreaks.

Many are now planting climate-resilient varieties and using agroforestry techniques to shield crops. Others are diversifying into intercropping with pepper, cardamom, and even cocoa, to manage income volatility.


Outlook: A Slow but Steady Grind to Global Recognition

India’s coffee sector may not reclaim global leadership in volumes, but it’s clearly punching above its weight in quality. By tapping into premium markets, enhancing farmer-brand connections, and sustaining agro-ecological practices, India’s caffeinated comeback is more than just a trend — it’s a long-term transformation.

As the world looks for sustainable, traceable, and flavorful coffee, India’s high-grown beans, carefully nurtured under shade, might just be the next big brew to watch.


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