Intelsat Gets Indian Government Nod to Provide Direct Satellite Coverage to Domestic Media
Team Finance Saathi
27/May/2025

What's covered under the Article:
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Intelsat received regulatory approval from IN-SPACe to operate four geostationary satellites providing C-band coverage across India.
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This approval allows Intelsat to offer direct satellite services to Indian media companies, supporting content delivery nationwide.
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Intelsat has signed deals with three major Indian media firms, strengthening its role in India’s broadcast content distribution.
In a significant development for India’s space and media industries, Intelsat has become one of the first foreign satellite operators to gain official approval from the Indian government to provide direct satellite coverage to domestic media companies. This regulatory green light was granted by the Indian National Space Promotion and Authorisation Centre (IN-SPACe), a body established to promote private and foreign participation in India’s space sector.
The authorization enables Intelsat to operate four of its geostationary satellites — IS-17, IS-20, IS-36, and IS-39 — offering extensive C-band satellite coverage across India. These satellites are pivotal for supporting broadcast content delivery and distribution not only within India but also across its borders, enhancing the quality and reach of satellite-based media services in the country.
Regulatory Approval Significance
This approval is a landmark achievement for Intelsat and marks a major milestone in the company’s expansion plans within the Indian subcontinent. It also reflects India’s growing openness to foreign satellite operators in an industry traditionally dominated by domestic players. The move aligns with the government’s vision to strengthen India’s space commerce ecosystem and enhance satellite infrastructure to meet rising demand for content delivery.
Gaurav Kharod, Regional Vice President for Asia Pacific at Intelsat, emphasized the importance of this development by stating, “This approval represents a significant step forward in Intelsat’s contribution to India’s space commerce sector, a source of great national pride. Our network will provide Indian broadcasters with reliable, high-quality connectivity solutions that meet their evolving needs.” This signals Intelsat’s commitment to delivering advanced satellite services to meet the dynamic needs of Indian broadcasters and media companies.
Satellite Fleet and Coverage
The four satellites authorized by IN-SPACe are well-established geostationary satellites:
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IS-17
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IS-20
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IS-36
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IS-39
These satellites primarily use C-band frequencies, which are known for their robustness in broadcasting, especially for television and radio content, due to their resistance to rain fade and other atmospheric disturbances. The comprehensive coverage provided by these satellites enables reliable transmission and distribution of broadcast signals over large geographical areas, which is critical for India’s diverse and widely dispersed population.
Strategic Partnerships with Indian Media Companies
Intelsat has reportedly signed agreements with three of India’s largest media companies. These partnerships underscore Intelsat’s growing influence and operational footprint in the country’s broadcast sector. Through these deals, Intelsat will deliver a broad range of content to millions of Indian viewers, leveraging its advanced satellite technology and global network.
By offering direct satellite coverage, Intelsat provides Indian broadcasters with enhanced capabilities, including:
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Improved signal quality and reliability
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Greater coverage reach across urban and rural areas
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Opportunities for multi-platform content delivery
This cooperation between Intelsat and Indian media firms is expected to accelerate the growth of the broadcast industry, enable better access to diverse content, and support India’s digital transformation goals in media and entertainment.
Impact on India’s Space and Media Ecosystem
The entry of foreign satellite operators like Intelsat into the Indian market represents a new era for space commerce in the country. It complements the government’s policy reforms aimed at opening up the sector, encouraging investment, and fostering innovation.
The approval from IN-SPACe signifies:
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Increased competition and innovation in satellite services
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Expansion of high-quality satellite connectivity options for broadcasters
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Strengthening of India’s global space commerce position
Moreover, this move is expected to encourage other international satellite companies to explore opportunities in India, further boosting the country’s space economy and infrastructure.
Future Prospects and Industry Trends
With satellite technology evolving rapidly, the demand for reliable and high-capacity broadcast services is rising in India. Factors contributing to this growth include:
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Increasing consumption of digital content
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Expansion of direct-to-home (DTH) television services
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Rising need for rural and remote connectivity
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Growing investments in media and entertainment sectors
Intelsat’s approval and partnerships place it in a strong position to capitalize on these trends and deliver next-generation satellite solutions tailored for the Indian market.
In conclusion, Intelsat’s Indian government approval to operate four satellites and provide direct satellite coverage to domestic media companies is a pivotal development. It reflects India’s evolving space sector policies and the increasing integration of international players to meet the country’s growing broadcast demands. This collaboration is poised to enhance the quality, reach, and reliability of satellite-based content delivery across India.
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