New Delhi Television Limited (NDTV) has made a strategic move to diversify its operations in the Media and Entertainment sector by launching a new vertical titled "NDTV Alive." This announcement was made following a meeting of the company’s Board of Directors held on June 24, 2025, and disclosed to both BSE and NSE under Regulation 30 of the SEBI (Listing Obligations and Disclosure Requirements) Regulations, 2015.

The key developments disclosed include:

Launch of “NDTV Alive”: A New Business Frontier

NDTV Alive will function as a live events division, focusing on:

• Large-format public gatherings

• Ticketed experiences

• Experiential and immersive media content

The objective behind launching this vertical is to strengthen NDTV’s position in the wider media and entertainment ecosystem, a space rapidly growing due to digital convergence, consumer engagement demands, and live experiential media. The company expects this strategic initiative to lead to incremental growth in revenue and enhance its audience engagement across physical and digital platforms.

NDTV has indicated that the investment required for NDTV Alive will depend on various variables including artist fees, production budgets, ticketing commission structures, marketing outlay, and event insurance. These are dynamic figures that will be finalized on a case-by-case basis based on the event scale and partnerships involved.

Leadership Appointment: Rahul Kumar Shaw as Chief Experience Officer

To lead the ambitious NDTV Alive initiative, the Board has also announced the appointment of Mr. Rahul Kumar Shaw as Chief Experience Officer, placing him in the Senior Management Personnel category with immediate effect. The decision, made effective from June 24, 2025, reflects NDTV’s commitment to bringing on board seasoned professionals with proven expertise in media-driven experiential content.

Rahul Kumar Shaw brings over 30 years of rich experience in the media and entertainment industry. His multi-faceted career spans across domains like:

• Television and radio broadcasting

• Advertising and brand solutions

• Live events and experiential marketing

• Sports management and media strategy

His professional résumé includes senior leadership positions at reputed firms such as:

• Turner International India

• SET India

• Star India

• Zee Entertainment

• NDTV Imagine

• INX Media

• Bennett Coleman & Co. Ltd.

Most recently, Mr. Shaw played a pivotal role at TV Today Network Limited, where he not only led their television and radio operations but also launched the highly successful experiential platform Stage AajTak—a project closely resembling the objective of NDTV Alive.

He holds a Bachelor’s degree in Commerce from Calcutta University and is widely acknowledged as a pioneer in blending content with experience-based engagement in Indian media.

Strategic Vision for NDTV Alive

The creation of NDTV Alive underscores NDTV’s long-term vision to evolve from traditional broadcasting into multi-platform engagement. The Media & Entertainment sector in India is witnessing rapid transformation due to:

• Increasing demand for real-world engagement post-pandemic

• Shift toward ticketed experiential formats

• Cross-pollination between journalism and infotainment

• Rise of AI-powered immersive storytelling tools

NDTV Alive is expected to be a profit centre for the company, leveraging the brand’s strong market presence, journalistic integrity, and evolving tech capabilities to create premium, high-visibility event IPs (Intellectual Properties).

Whether it’s political summits, cultural showcases, public debate forums, or entertainment galas—NDTV Alive will be instrumental in creating physical touchpoints between the brand and its audience. It may also explore strategic partnerships with:

• Event production houses

• Tech platforms for ticketing and virtual integration

• Content distribution partners for OTT streaming of events

Investor and Stakeholder Implications

This development is critical for investors, partners, and content ecosystem stakeholders as NDTV:

• Enters a non-linear revenue stream outside of ad-sales and news broadcasting.

• Expands its product offering across experiential media.

• Strengthens its brand influence in India’s expanding entertainment sector.

Given Mr. Shaw’s background and the ambition of NDTV Alive, stakeholders can expect:

• Enhanced audience retention

• Broader brand monetization

• More diversified investor appeal

This initiative reflects NDTV’s broader objective of becoming a fully integrated digital-media enterprise.

Conclusion

NDTV’s dual announcement on June 24, 2025—launching the NDTV Alive vertical and appointing Rahul Kumar Shaw as its Chief Experience Officer—marks a defining shift in the company’s operational strategy.

With the live events vertical poised to be a growth engine, and Mr. Shaw's appointment ensuring visionary leadership, NDTV is positioning itself for agile, diversified, and experiential media delivery in the years ahead.

The company has reiterated that all further developments related to NDTV Alive will be disclosed in accordance with SEBI regulations, and updates will be made available on the official website www.ndtv.com.

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