Sai Silks (Kalamandir) Limited, one of India’s leading ethnic wear retail chains, has opened its 68th store under the popular Kanchipuram Varamahalakshmi Silks format in Tumakuru, Karnataka, on March 19, 2025. This strategic expansion marks another milestone in the company’s aggressive growth plan aimed at strengthening its presence in South India and catering to the increasing demand for premium silk sarees.

Expansion into Tumakuru Market

Tumakuru, a rapidly growing city near Bengaluru, is an ideal choice for expanding the Kanchipuram Varamahalakshmi Silks format. Known for its deep-rooted cultural heritage and a growing affinity for premium ethnic wear, Tumakuru provides a thriving market for Sai Silks (Kalamandir) to tap into a wider customer base.

Kanchipuram Varamahalakshmi Silks is renowned for its exquisite collection of authentic Kanchipuram silk sarees that blend traditional craftsmanship with modern designs. The new store in Tumakuru promises to offer an unmatched shopping experience to customers by showcasing an extensive range of bridal wear, festive collections, and traditional silk sarees, catering to the preferences of discerning customers.

Growth Trajectory and Store Expansion Strategy

The opening of the 68th store underscores Sai Silks (Kalamandir)’s commitment to its expansion strategy focused on increasing its footprint across India, particularly in Tier 2 and Tier 3 cities where the demand for quality silk sarees is growing exponentially. The company has been steadily adding new stores under the Kanchipuram Varamahalakshmi Silks format, reinforcing its dominance in the ethnic wear market.

With this new store in Tumakuru, Sai Silks (Kalamandir) aims to:

• Enhance customer accessibility to its premium product range.
• Strengthen brand presence in Karnataka’s growing ethnic wear market.
• Leverage increased footfall during festive and wedding seasons.

Commitment to Quality and Customer Satisfaction

Sai Silks (Kalamandir) is known for its commitment to quality and customer satisfaction. The Kanchipuram Varamahalakshmi Silks stores are meticulously designed to offer customers a seamless shopping experience, with a focus on providing a wide variety of designs, patterns, and fabrics that reflect India’s rich textile heritage.

Each store under this format showcases a diverse range of sarees, including:

• Kanchipuram Silk Sarees with intricate zari work.
• Bridal Collections that cater to modern and traditional brides.
• Exclusive Festive Wear designed for special occasions.

Significance of Tumakuru Store Launch

The launch of the Tumakuru store is part of Sai Silks (Kalamandir)’s broader vision of increasing its physical presence across India and addressing the evolving fashion needs of its customers. By focusing on markets like Tumakuru, the company is tapping into the growing demand for ethnic wear in Tier 2 and Tier 3 cities, where customers seek high-quality silk sarees and contemporary designs.

The new store in Tumakuru is expected to attract a diverse customer base, including local residents, wedding shoppers, and festival-goers, further driving growth in the company’s sales and profitability.

Future Expansion Plans

Sai Silks (Kalamandir) has been on a continuous expansion spree, with a well-defined strategy to penetrate untapped markets while strengthening its foothold in existing regions. The company plans to:

• Open more stores across Karnataka and other South Indian states.
• Diversify its product offerings to cater to a broader customer demographic.
• Leverage its brand reputation to capture a larger market share in the premium silk saree segment.

Compliance with SEBI Regulations

In compliance with Regulation 30 of the SEBI (Listing Obligations and Disclosure Requirements) Regulations, 2015, Sai Silks (Kalamandir) has duly informed both the BSE Limited (Scrip Code: 543989) and the National Stock Exchange of India Limited (Symbol: KALAMANDIR) about the store opening. The disclosure is intended to keep stakeholders informed about the company’s latest developments and growth trajectory.

Impact on Business Growth and Revenue

The opening of the 68th store is expected to significantly contribute to the company’s revenue and profitability by enhancing its market penetration and attracting new customers. With increased footfall and higher brand visibility in Tumakuru, the store is projected to play a key role in driving sales, especially during festive and wedding seasons.

Conclusion

The launch of the 68th store in Tumakuru, Karnataka, by Sai Silks (Kalamandir) Limited under the Kanchipuram Varamahalakshmi Silks format is a remarkable achievement that reflects the company’s commitment to growth, customer satisfaction, and operational excellence. As Sai Silks (Kalamandir) continues to expand its footprint and strengthen its position in the Indian ethnic wear market, the new store in Tumakuru is poised to further enhance its reputation as a trusted destination for premium silk sarees and traditional attire.

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