Som Distilleries and Breweries Limited, a prominent player in India’s alcoholic beverages industry, has taken a significant step towards expansion and transformation by initiating its ₹600 crore greenfield project in Khimsepur, Farrukhabad District, Uttar Pradesh. The project commenced with a Bhoomi Pujan ceremony, signaling the start of construction for what is poised to become one of the largest alco-beverage production facilities in India.

Bhoomi Pujan for Major Facility in UP

The Bhoomi Pujan ceremony marked the official beginning of the mega-project and was graced by the presence of Mr. Deepak Arora, the Chief Executive Officer of Som Group of Companies. This event sets the stage for a new chapter in the company’s growth trajectory and underscores its commitment to strategic geographic expansion.

The new plant, spread across 40 acres of industrial land allotted by the Uttar Pradesh State Industrial Development Authority (UPSIDA), will be developed under the company's subsidiary Woodpecker Greenagri Nutrients. The site is designed to house a brewery, distillery, and advanced manufacturing units, creating a vertically integrated alco-beverage production hub.

Capacity, Capabilities, and Ambition

The planned bottling capacity for the new plant is over 12 million cases of beer annually, making it a high-capacity manufacturing facility. The site will be equipped to support the company’s 5+ beer brands, including Hunter, Black Fort, Milestone, and Woodpecker, by streamlining production and reducing logistics overhead.

Som Group's CEO, Mr. Deepak Arora, stated:

“Farrukhabad represents more than just a strategic location — it embodies growth, opportunity, and the spirit of enterprise. With this greenfield project, we aim to not only strengthen our production capabilities but also generate employment and support the region's economy.”

The plant will create direct employment opportunities for 700 to 800 individuals, in addition to supporting thousands more through indirect roles such as supply chain, logistics, retail, and allied services.

Aligned with ESG and Sustainability Principles

A key highlight of the project is its emphasis on sustainability and responsible manufacturing. The upcoming facility will incorporate cutting-edge technologies with a clear focus on ESG (Environmental, Social, and Governance) standards. It is designed to operate as a Zero Liquid Discharge (ZLD) plant, utilizing advanced membrane technology for water recycling and conservation.

This not only helps in reducing the environmental footprint of the facility but also aligns with modern expectations of corporate sustainability. The plant’s infrastructure will focus on energy efficiency, waste reduction, and resource optimization, setting a new benchmark for similar facilities in the beverage sector.

Boost to Local Economy and State Industrial Ecosystem

Som Distilleries’ expansion is in strategic alignment with Uttar Pradesh's pro-industry policies. With a vast population base, rising consumption, and a favorable business climate, the state offers a compelling location for beverage manufacturing.

The company’s chairman, Mr. J.K. Arora, remarked:

“This greenfield venture reflects our confidence in the long-term future of the Indian beverage industry. We are proud to partner with the state of Uttar Pradesh as we take this transformative step forward.”

Through this venture, the company expects to boost local sourcing, strengthen regional supply chains, and contribute to UP’s goal of attracting high-impact industrial investments. This complements the state government’s ambition to transform UP into a manufacturing and logistics powerhouse.

Company Vision and National Strategy

Som Distilleries & Breweries Ltd. (SDBL) has steadily built its reputation as a leading alcoholic beverage manufacturer in India, with a focus on innovation, premium quality, and customer satisfaction. The company's portfolio includes beers, spirits, and ready-to-drink products, which have a presence not just across Indian states but also in several international markets.

This expansion is a natural progression in the company’s mission to become a truly pan-India player with state-of-the-art infrastructure and a robust national footprint. With production units already established in Madhya Pradesh and Odisha, the new Uttar Pradesh facility strengthens SDBL’s multi-location operational strategy.

The company also plans to continue investing in automation, digital systems, and sustainable practices to enhance production and supply chain efficiencies across its network.

Industry Impact and Sector Outlook

The Indian alcoholic beverages market is undergoing a transformation, driven by rising incomes, urbanization, and evolving consumer preferences. Craft beers, premium offerings, and ready-to-drink beverages are increasingly gaining traction. In such a dynamic market, production capacity, brand diversification, and distribution strength are critical success factors.

Som Distilleries’ greenfield initiative is expected to increase its share in India’s growing beer market and enable faster response times to changing regional demands. This also positions the company to cater to the expanding Tier 2 and Tier 3 city demand, where consumption patterns are catching up with metros.

Furthermore, the move reflects broader industry trends toward sustainable growth, domestic manufacturing, and regional employment generation — pillars central to India’s broader economic vision.

Final Remarks

With this bold step, Som Distilleries and Breweries Ltd. is not just investing in physical infrastructure but also in the economic and social fabric of Uttar Pradesh. The project represents a confluence of business ambition, regional development, and sustainable growth.

As construction begins, all eyes will be on how the company executes this vision and leverages it for long-term profitability, market leadership, and national prominence in India’s alco-beverage sector.

About Som Distilleries & Breweries Ltd.

Headquartered in Bhopal, Madhya Pradesh, Som Distilleries & Breweries Ltd. is one of India’s premier beverage manufacturers. The company is known for its diverse product range, high-quality standards, and a commitment to innovation and sustainability. With flagship brands like Hunter, Black Fort, Milestone, and Woodpecker, SDBL enjoys significant market share across multiple states and continues to expand internationally.

As it charts its next phase of growth, the company remains focused on creating value for stakeholders, supporting regional development, and maintaining operational excellence in every aspect of its business.

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